“Getting” The Mom Market: Three Winners

May 25, 2008 by admin · Leave a comment.
Filed under: New Stuff, Parenting and children, Uncategorized, lifestyle & leisure, marketing & advertising, media & publishing 

It’s my daughter’s birthday today.  Which means that my Momhood is front and center this morning, as I scroll back, way back to the day before being a Mom was rockstar cool and wearing your kids on your hips is hipper than Prada’s latest.

I remember the day a senior executive (and Mom) took me aside at my new job and whispered: “Never talk about your daughter. Don’t post her pictures. Don’t bring her to the office. No one should even know you have a kid.”

Nowdays, Momism is not only a badge of honor but also a booming business, thanks to some 83 million U.S. Moms who are spending 2 trillion + dollars a year on everything from baby spas www.skinspababy.com to NASCAR umbrella strollers.  Although the whisper in the VC world in Silicon Valley may be that the ‘Mom market is saturated’, the Guru thinks that conversely, the marketplace is going to continue to grow right along with every toddling step these kids take.  

Here are a couple of winners:

www.cubesandcrayons.com Cubes and Crayons, ‘office space and kid space’ is a concept well worth watching.  Launched in January 2008 by frustrated Mom and Founder MF Chapman, this savvy combination of full-time, flexible childcare and office space is already a hit and sure to spawn more mini-Mom communities where both Mom and kidlet benefit.

http://maternalinstinct.net/   Just up the road from Menlo Park’s Cubes and Crayons is Mom-marketing powerhouse Maternal Instinct. The brainchild of award-winning creative marketer, Kat Gordon, this talented team of Creative Problem Solvers knows exactly how to tap into the growing band of Mom Influencers.  Check out ‘What’s My Blanket’ for tips.

And finally, we Moms know that each and every one of our offspring is a creative genius.  Check out this latest winner, where self-publishing meets kids, Tikatok: beta.tikatok.net.

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The Other American Idol Winner: Guitar Hero

May 22, 2008 by admin · Leave a comment.
Filed under: entertainment, marketing & advertising 

 

It was definitely not Risky Business for Guitar Hero to launch two new spots on the American Idol Grand Finale last night, each featuring an underwear-clad David ‘unleashing his inner rockstar’, Tom-Cruise style.

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American Idol 2008 Grand Finale Winners and Sinners

May 21, 2008 by admin · Leave a comment.
Filed under: entertainment 

The Winner:  Cool, edgy, uber-original David Cook won the 2008 American Idol crown tonight after a record 97.5 million votes rolled in last night.  The tally:  David Cook received 56% of the vote to David Archuelta’s 44%.  This despite the judges declaring last night to be a ‘knock-out’ for the 17-year old David A. 

The Sinners:  If you watch Idol, you’re used to cheesy.  You may even enjoy the occasional touch of cheesy.  Like the return appearance of Renaldo LaPuz, songwriter extraordinaire, in the grand tradition of Berkeley engineer cum singer, William Hung.  Renaldo sang his signature ditty, something about ‘we’re all brothers’ and was joined by the famed USC Marching Band. This, in fact, is the sort of cheesy one enjoys. The sort of cheesy one doesn’t enjoy is the rather random appearance of George Michael, who mystically appeared (in the grand tradition of that TV show, Eli Stone) and sang something, muttering something about a ‘cold’ to Ryan Seacrest as he finished. Hmmm. 

And Jordan, please.  That dreadful gold dress.  And Carrie. Those bizarre floaty batwings.  Still, both of you grrls could wear an I AM NOT A PLASTIC BAG and look gorgeous.  Time to fire those stylists, ladies.

Soon I will return to my serious business commentary but tonight, well, as I am still recovering from the cheesiest of Grand Finale songs, I can be forgiven for the temporary loss of a few braincells.

 

 

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