About

This site is dedicated to all things new, from the drool-worthy to the duds to the downright dreck.

Sarah Browne — the Guru of New — is a digital strategist, market researcher, social media pro, writer and ‘new’ junkie based in eco-paradise Carmel, California. She is also a primo Name Generator, having divined more names than she can count— everything from nail polishes to shampoos, wines, soft drinks, soup, strange little cans of so-called meat, software, websites, razors, liqueurs, books, drugs galore and many more she won’t own up to, including the project code-named Vaginas R Us. Her all-time favorite name is a snack bar for kids made with a full glass of milk, which she named Moooligans.

After successful stints as an award-winning Creative Director/Writer at Ogilvy & Mather in Chicago and New York, the Guru (then known merely as Sarah Browne) was selected as one of the first Partners in America Online’s Greenhouse, the famed incubator that spawned a dozen pioneering sites during the dinosaur days of the web. As Founder and CEO of cross-media content studio World Pulse, she conceptualized and built some of the most interactive sites online, many of which were trailblazers in what is today’s biggest buzz: ‘Community’, ‘User Generated Content’ and ‘Social Media.’

“I used to think that market researchers were clipboard-toting folks who were all about numbers. That was before I met Sarah Browne. But then again, Sarah is only one part researcher. The rest of her is a remarkably rich combination that uncovers customer desires, grasps new technologies, generates brilliant business ideas, writes compelling copy, and so much more. Her skillset is so unique, and so vast, that I find it hard to categorize her. So I don’t. I just recommend her, over and over.”

“All those product ideas, all that writing and brand strategy . . . I was so excited that I felt like it was Christmas morning. After years of working in the development of these brands, you really helped us turn “the” corner in terms of brand clarity and direction. I want to thank you personally for your huge contribution to the team, and to your effort, I have very much enjoyed working with you and hope to continue what I think is a very fulfilling, collaborative, relationship.”

As always, the Guru is deep into the next new thing, developing breakthrough customer experience research tools, building social networking strategies with Socialbees and working with entrepreneurs, especially savvy starters at Ladies Who Launch. She has been a speaker for organizations from Girls in Tech to Synergos; writer for publications like MediaPost and Brandweek; and consultant to Microsoft, Gillette, Yahoo! and many of the world’s most innovative companies. Corporate giants to ad agencies, start-ups and creative boutiques have relied on her copywriting, Lab360 product-focused brainstorming, name and idea/concept generation talents.

“You have elevated to Godess stature after today’s workshop. Absolutely hit a home run. Godess…. Godess…..godess!” VP, Yahoo!
“As usual, your ideas always come to the top—so many will be used, so many tested beyond expectations, in a tough category…. you’re definitely my favorite brain.” Project Director
“WOW, great, great work on the report!” Research Manager, Microsoft.

The Guru has received a variety of honors and awards, some of which she actually mentions. In 1996, Sarah was honored at The Smithsonian as Woman of the Future. She has also received Ogilvy’s International Creative Fellowship Award; a Seth Godin Purple Cow for innovation; and has a gorgeous glass thingamajig given to her by Yahoo! for her presentation at their Global Summit in 2006. She has also been honored by The Maui Writers Conference for her fiction.

“Just wanted to let you know that I loved what you created that day, it was enriching, bonding, great thinking - and you are the best of the best of leaders and facilitators that I have ever had the pleasure of working with. Just wanted to clarify that it was a wonderful, extraordinary day!” CEO, Boutique Ad Agency

A diehard Cheesehead who is devastated by the fact that Brett is now a Jet, Sarah majored in Journalism with a minor in Psychology at the University of Wisconsin in Madison.

“Sarah…u are worth your weight in rubies. Very timely and thanks for the ammo. I am going to use this and your final report to make bold recommendations and request the blessing to effect radical change. Many thanks.” Sr. Director, Yahoo!

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