The Surprisingly Simple Way To Seduce Him This Halloween. (It Doesn’t Work on Her.)

Forget oysters, Vitamin E, and even a glass of bubbly. Research reveals that the sexiest aphrodisiac of all may be round, squishy and . . . orange.

Alan Hirsch, M.D., neurological director of the Smell and Taste Treatment and Research Foundation in Chicago, invited a group of 30 women to sit in a lab, attached to a device that measures vaginal blood flow, and sniff 30 different odors, ranging from licorice to gooey cheese pizza. He also asked a group of (oddly cooperative) 31 men to sit in a laboratory, their penises attached to a machine that measures blood flow and sniff the same 30 scents.

The surprise? The big winner for most arousing smell — pumping the penile blood flow by 40% — was the mingled scents of pumpkin pie plus lavender. The runners-up were doughnuts with black licorice (32%) and pumpkin pie with doughnuts (20%). (Leading Guru to wonder how many cops participated in the study.)

Women are a different story. Number one turn-ons: the mingled aromas of cucumber and licorice; and the sweetly innocent scent of baby powder. (Remember Love’s Babysoft cologne, a big hit of the seventies?)

A Halloween heads up to the guys: Three scents actually turned women off: cherries, barbecued meat and men’s cologne.

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It’s the Recession, Stupid: Introducing The New Rules of Recession Etiquette.

First, let’s look at what’s happening out there:

• 44,000+ layoffs in the tech industry alone
• Consumer confidence at an all-time low
• House values down by an average of 17%
• Ed McMahon’s house now owned by Donald Trump
• Mother’s Cookies crumbled.

With these sorry facts in hand, it may be time to foreclose on our existing Rules of Etiquette.  Especially old chestnuts like ‘the one with the most toys wins’ and anything that includes the words ‘disruptors, Tesla, bling, or second-round-of-funding.’

Here are the New Rules of Recession Etiquette:

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When The Going Gets Tough, The Tough Chuck It All and Head for Grown Up Camp.

The news is bad and getting worse.

No one is giving you $443,000 to spend a week at a fancy resort getting Chardonnay Scrubs and four-handed Mediterranean Harmony massages.

No one has paid you $350 million dollars over the past seven years to do your job.

No one is giving you a couple million porky bucks because you like wooden arrows.

At times like this, the best plan may be to simply run away from your heavily mortgaged home and your worthless SUV and head for: Grown up Camp.

GrownUpCamps.com is the Internet’s most comprehensive directory of traditional, sports and fantasy camps, recreational activities and educational vacations for the adult traveler. Sailing, Tennis, Golf, Spas, Canoeing, Kayaking, Car Racing, Pet Friendly Camps, Camps for Rent, Learning Experiences, Culinary Programs, RV/Campgrounds and so much more!

Wannabee Rock n Rollers can go to London:

JAM WITH LEGENDARY ROCK STARS
PLAY IN A BAND WITH FAMOUS MUSICIANS
PERFORM LIVE AT MAJOR CONCERT VENUES
LIVE THE ROCK AND ROLL DREAM
NO EXPERIENCE NECESSARY

Rock ‘n’ Roll Fantasy Camp™ is the ultimate music experience, that allows musicians and enthusiasts alike the once in a lifetime opportunity to jam with legendary rock stars, play live on stage at major concert venues, and live their rock ‘n’ roll dreams. Simply stated, our mission is to bring people’s musical fantasies to life!

Wannabee Archaeologists can go to Colorado:

The Crow Canyon Archaeological Center, located in southwestern Colorado, is dedicated to understanding, teaching, and preserving the rich history of the ancestral Pueblo Indians (also called the Anasazi) who inhabited the canyons and mesas of the Mesa Verde region more than 700 years ago. Crow Canyon’s campus-based programs allow you to participate in actual archaeological research, making exciting discoveries in the field and laboratory that add to our collective understanding of the Pueblo past.

Wannabee Surfers can learn to surf at camps from Mexico to Australia to Singapore.

Wannabee Do-Gooders can be inspired to sign up for a life-changing Meaningful Adventure:

Are you looking for a travel experience that means more than sightseeing… the opportunity to live with locals, give back to communities, and enjoy a bit of adventure along the way? Our Meaningful Tours let you combine voluntary work with adventure, so you can contribute to vital projects abroad whilst exploring one fascinating experience after another along your memorable tour.

Or for pure adrenaline, take an Incredible Adventure.

Because we agree:

Life is either an incredible adventure…or nothing at all.

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Nice or Neurotic? Cambridge University ‘Personality Map’ Ranks The States.

New York is home to the most neurotic and unfriendly people in America while North Dakota is where the nicest people live, according to a Cambridge University “personality map” of the USA, reports the Telegraph.

New Yorkers are also likely to be anxious, stressed, impulsive and prone to heart disease and cancer.

My home state, Wisconsin, is more nice than neurotic. In fact, Wisconsin ranked among the top five states in America for “extraversion” — a trait associated with those who are sociable, energetic and enthusiastic — and “agreeableness” (defined as being warm, friendly and compassionate).

That’s moi. Unless you talk to me before I’ve had my coffee.

Researchers created the first ever map of its kind is based on the results of a six year online survey of 620,000 people. They claim ‘the personality map’ reveals how certain types of people are more likely to live and flourish in different parts of the country and showed links between personality traits and social phenomenon, like crime rates.

American-born Dr Jason Rentfrow, lecturer in social and political sciences at the University of Cambridge, led the study. The survey asked people from the US to read 44 short statements such as “I see myself as someone who is very religious” and mark their level of agreement on a scale of one to five. The impact of personality traits was then matched with social trends such as religiosity, health, crime, employment and tolerance.

The results revealed clear patterns of personalities - neuroticism is highest in the east along a line stretching from Maine to Louisiana - the “stress belt”.

See if your state is nice or neurotic:

Key findings:

EXTRAVERSION

Personality traits: Sociable, energetic and enthusiastic

High-scoring states: North Dakota, Wisconsin, District of Columbia, Nebraska, Minnesota, Georgia, South Dakota, Utah, Illinois, Florida

Low-scoring states: Vermont, Washington, Alaska, New Hampshire, Maryland, Idaho, Virginia, Oregon, Montana, Massachusetts

AGREEABLENESS

Personality traits: Warm, compassionate, co-operative and friendly.

Highest-scoring states: North Dakota, Minnesota, Mississippi, Utah, Wisconsin, Tennessee, North Carolina, Georgia, Oklahoma, Nebraska.

Lowest-scoring states: New York, Nevada, Wyoming, District of Columbia, Alaska, Maine, Rhode Island, Virginia, Connecticut, Montana.

CONSCIENTIOUSNESS

Personality traits: Dutiful, responsible, self-disciplined.

Highest-scoring states: New Mexico, North Carolina, Georgia, Utah, Kansas, Oklahoma, Nebraska, Florida, Arizona, Missouri.

Lowest-scoring states: Wyoming, Rhode Island, Hawaii, Maine, Alaska, Connecticut, New Jersey, New Hampshire, Massachusetts, New York.

NEUROTICISM

Personality traits: Anxious, stressful and impulsive.

Highest-scoring states: West Virginia, Rhode Island, New York, Mississippi, New Jersey, Pennsylvania, Kentucky, Louisiana, Ohio, Arkansas.

Lowest-scoring states: Alaska, Oregon, South Dakota, Colorado, Utah, Washington, Arizona, Nebraska, North Dakota, Nevada.

OPENNESS

Personality traits: Curious, intellectual, creative.

Highest-scoring states: District of Columbia, New York, Oregon, Massachusetts, Washington, California, Vermont, Colorado, Nevada, Maryland.

Lowest-scoring states: Wisconsin, Alabama, Alaska, Wyoming, North Dakota, Hawaii, Kentucky, Nebraska, Iowa, Delaware.

Guru’s Note: It’s got to be tempting to the DNC and RNC to map these findings against the blue, red and swing state matrix.
 

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Pure Hog Heaven For Fans and Marketers: New Harley Davidson Museum Opens This Weekend.

This coming Saturday July 12th marks the opening of a new piece of classic Americana – Harley Davidson’s new Museum guaranteed to get ‘your heart racing’ by ‘experiencing the H-D story from dream to legend.’

The Museum is yet another example of Harley Davidson’s brilliant brand strategy and Customer Experience expertise, as the company continues to fan the flames of its most passionate users with high engagement experiences. From a marketer’s point of view, the Museum is nothing short of a Temple of Ethnography and a field trip to this $75 million new 20-acre complex is likely to generate new insights into how to cultivate the cult, as well as a wardrobe of hot new chappies.

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The 38th Annual Pride Parade: Here Come The Brides –And Grooms.

 
They were everywhere. On giant wedding cake floats. Handing out ‘just married’ Hershey’s kisses. Waving signs and banners. Passing out stickers. San Francisco’s 38th Annual Gay Pride Festival and Parade was one ginormous wedding party — one that (thankfully) also happens to be big business for the city that deserves a boost after all its done to make these marriages a reality.

Tourism officials predicted huge crowds for the weekend — and they got them. Many hotels were sold out, including the Hyatt Regency Embarcadero where we stayed. My daughter and I came to march with my dear childhood friend — the soon-to-be California State Senator, Mark Leno, who is the author of the marriage equality bills approved by the Assembly and Senate in 2005 and 2007. Mark is one of those guys you just know is going to grow up and do something amazingly important– and he has.

SFGate reports that “with 259 marriage license appointments and 284 reservations for wedding ceremonies scheduled at the San Francisco county clerk’s office, Friday was on pace to be the city’s busiest day for weddings since gay marriage became legal earlier this month. There were 202 license appointments and 115 weddings performed on June 17, the first full day that gay and lesbian couples could get married in California.”

The wedding pavilion across from City Hall was swarming with brides, grooms and revelers when we were there. Nearby booths for hotels and resorts were handing out brochures and hawking special honeymoon deals for the newly married.

A recent UCLA study reinforces the good news, projecting the possible economic impact over the next three years :

• Total outlay for same-sex weddings by California residents and nonresidents:    $692 million
• Spending by California couples on their weddings. Assumes 51,319 couples (half of existing committed same-sex couples) will choose to marry, and estimates they will spend $7,645 per wedding:  $392 million
• Spending on weddings and tourism by 67,513 out-of-state couples. Assumes each couple spends an average of $2,962 on the wedding and $1,351 on hotel and food: $291 million
• License fees for 118,832 couples, assuming an average of $73.50 for fees: $9 million.

Beyond warming San Francisco’s coffers, today’s joyful parade warmed half a million hearts. The pictures below say it all.
>
Pictures courtesy of Katie Carroll.

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The New York City Waterfalls Public Art Spectacular Opens With A Splash.

Chicago has its cows. San Francisco has its cable cars. Las Vegas has its . . . well, you know.

As of yesterday, New York has its waterfalls.

New York City Waterfalls, the ambitious new $15.5 million project presented by The Public Art Fund and Danish artist Olafur Eliasson, is splashing its way across all five boroughs, bringing new energy and (hopefully) lots of cash into the city. The man-made falls tower 90 to 120 feet high in four sites across the East River’s shores:

Beneath the Brooklyn Bridge,
Manhattan’s Pier 35
Between Brooklyn’s Piers 4 and 5
On the northern end of Governor’s Island.

The Waterfalls, which draw water from the river at 35,000 gallons per minute, run from 9 a.m. to 10 p.m. on Tuesdays and Thursdays, and from 7 a.m. to 10 p.m. every other day through Oct. 13. They will all be visible from South Street Seaport and the Staten Island ferry. Maps, podcasts and more information on viewing these new ‘natural’ wonders are available at NYCWaterfalls.org.

And never fear, Carbon Cops. They will operate on electricity run by renewable resources.

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Inside IKEA’s Marketing.

If you want to test out that hot new relationship of yours, taking him or her home to meet Mom may not be the answer. Instead, the true test of compatibility is buying something at IKEA, taking it home and (maybe) assembling it. Later, you can see how well you two do at Anger Management classes, the ER or while sharing a handful of Xanax.

This is why IKEA’s Flash masterpiece ‘Come Into The Closet’ makes me so crazy. The 5 minute spot brilliantly lures you into five different closets, from Pax Stordal’s 5th floor cool glass look to an urban party room with shimmering disco ball to a craft room so pretty-in-pink that it made me want to buy a glue gun. Almost immediately you begin to believe that all this detail and design is possible to achieve in your own home. You believe that you can twist and wind and pound those shelves into submission. You believe that because ‘prices are dropping’ you’re saving some money, too.

This then is the marketing genius of IKEA. They make you believe. They tease and tempt and convince you to give it one more try. You forget that the cost of the handyman you call for rescue plus the price of your stitches will pretty much wipe out the savings from IKEA’s sale prices.

But call me old-fashioned. Marketing has always been about dreams, possibility and what could be if only you use my product.

Do You Speak IKEA?

From a great site named Pigtown Design comes this additional peep inside IKEA marketing and naming:

• Sofas, coffee tables, bookshelves, media storage and doorknobs are named after places in Sweden (Klippan, Malmö)
• Beds, wardrobes and hall furniture after places in Norway; carpets after places in Denmark and dining tables and chairs after places in Finland.
• Bookcases are mainly occupations (Bonde, peasant farmer; Styrman, helmsman).
• Bathroom stuff is named after lakes and rivers.
• Kitchens are generally grammatical terms
• Kitchen utensils are spices, herbs, fish, fruits, berries, or functional words such as Skarpt (it means sharp, and it’s a knife).
• Chairs and desks are Swedish men’s names (Roger, Joel)
• Materials and curtains are women’s names.
• Children’s items are mammals, birds and adjectives (Ekorre is a set of children’s toy balls; it means squirrel)

Who wants to find out where Fartful and Jerker come from?

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Your 15 Minutes of UGC Fame & Fortune Start Here.

While researching my article on Rickrolling, I came across a bunch of User Generated Content Contests that sound like fun. There’s something for everyone — from Creative Consumers to Brainiacs. Increasingly tuned-in marketers are playing it smart with these promotions, following the Three Rules of UGC Contest Development:

1. Tap into consumers’ passions
2. Use multiple social channels to reach consumers
3. Know your audience — pick prizes & content format accordingly

Some of these chances at fame and fortune end soon.  So hurry.

Casting Call: Lifetime Networks invites female filmmakers to submit their original short films. Deadline for entries is July 8. The winning contestant will have their short shown on Lifetime Movie Networks and receive a cash prize of $5,000 plus the opportunity to attend networking events and festivals.

TechwareLabs Case Mod Contest with over $600 in prizes!!!Quote: Are you a mad modder at heart? Have you taken the toaster over and crammed a quad core CPU, dual video cards, and four hard drives into it? Have you altered your washer to look like something that qualifies as a WMD and outfit it with a PC? If so we want to see your mod, big or small. Submit everything you have modified and we will incorporate it into a video to be hosted on our site. The winning case mod will receive over $600 in prizes and have their creation appear in the video and also be interviewed by us and be featured on our front page. Get your dremel and bondo out and let the mods begin.

Shoot, Share, Get On TV. Ziddio feels like a mash up of YouTube and Bix.com, allowing users to enter competitions and win prizes - including appearances on TV. People create videos and upload them to Ziddio.com for the world to see, laugh, question, mock, and even enjoy. Run by Comcast; frequent contests.

Do You Think You Have What It Takes To Be A Super Star?
Simon Malls is inviting you to come and check out the Simon dTOUR Live Video and Recording Studio! At select malls across the country you will have the chance of a lifetime to show us what you’ve got.

BrainReactions is an online brainstorming site. Most of the time, BStormers do it out of the kindness of their hearts and a persistent need to do something, anything with their random neuro-eurekas. But for the first time since I’ve been seeding the site with my genius, (mad) money will change hands. Check out the Monjee contest.

Someday Stories From Wells Fargo
Everybody’s got a dream for Someday. What’s yours? This is a contest that’s all about you and what you want for your “Someday.” Today, just tell us the true and aspiring story about your Someday dream and your winnings could help make it real.

Calling All Filmmakers!

Power up with this potion and get out your camera. Create a :30 (30 second) commercial featuring CUBA’s new ‘All Natural’ ‘Herbal Energy Juice’.

TruTv + Black Gold Teams Up To Go Social.
My old white water rafting buddy, Thom Beers, strikes it rich again with the premiere of Black Gold. In conjunction with this sure-to-be-another-hit, TruTV launched the Black Gold Challenge casual game on Facebook, MySpace and Bebo to promote the premiere of the new series about West Texas oil roughnecks, debuting Wednesday, June 18 at 10p. Players tap their friends to form a drilling crew then pick a spot in Texas to begin drilling for hidden caches of “black gold.” One hidden hole contains a voucher for $50,000.

What Would You Do For A Klondike Bar?
You know the drill.

CREATE ENTER JUDGE
Yahoo’s contest site, Bix, offers a variety of contests including a Spore Creature contest with a MacAir and 50-inch plasma TV as prizes. I’m thinking I might have a better shot with the Spore contest than with my karoake version of ‘Never Gonna Give You Up.’

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What Rickrolling Can Teach Marketers About Running Successful UGC Contests.

Way back in the dinosaur days of the web when I was part of AOL’s infamous Greenhouse incubator, we all knew the one surefire way to increase our site traffic: run a contest.

Those early online contests — circa 1995 –were largely bland, boring and limited by lack of bandwidth. An even bigger speed bump to creativity came from Legal. Most corporate lawyers were petrified of the wild wild West of the Internet, with the ever-present possibility of utter chaos and brand destruction, so we were channeled into fairly wimpy, easily definable sweepstakes and mini-giveaways. To counter this, I ran one of the first primitive ventures into Branded Entertainment: a popular chat room game called Play Z Magic Word starring cyber game show host, Chat Pat. We gave away goodies such as free AOL hours (believe it or not, LOL-ing used to cost $2.95 per hour ) Wonderbras, books and Nordic Traks. Given that we never failed to pack them in, AOL’s TOS (Terms of Service) patrol was on 24/7 alert with the attorneys on standby, shaking in their Brionis.

We now realize that this Lawyer Hysteria was not completely unfounded. Their paranoia about rampaging bands of Internet outlaws burst into ear-shattering reality this spring with the Internet phenomenon known as Rickrolling. According to Wikipedia, Rickrolling is a prank and Internet meme involving the music video for the 1987 Rick Astley song “Never Gonna Give You Up.” The meme is a bait and switch: a person provides a Web link they claim is relevant to the topic at hand, but the link actually takes the user to the Astley video.

By late spring of this year, YouTube’s top Rickrolling videos had been viewed some 30 million times, while a national survey reported that at least 18 million American adults confessed to being Rickrolled. A quick search will reveal that such random entities as the New York Mets, Scientologists, Michelle Obama, the Pittsburgh Pirates and a Fox television anchor have been punked as well. Rick Astley’s old record label is reportedly considering producing a new ‘Greatest Hits’ CD.

So what should you do if your company is considering tapping into the high buzz but equally high risk area of User Generated Content-based contests? Other than making sure your attorneys are on speed dial?

First let’s look at why your company might want to create a UGC contest. As noted above, online contests are reliable traffic-generators with the power to dramatically increase your customer database, generate buzz among pivotal psychographics, and even help boost your community. They tap into the growing do-it-yourself trend with its legions of Creative Consumers wanting their 15-minutes of fame (and possibly fortune) via mash-up, photos, videos, songs, ideation and brainpower. All you have to do is tune into American Idol’s yearly coverage of their auditions to see upclose-and-personal the millions who believe they should share their talents with the globe.

User Generated Contests offer prizes that range from major to mini, everything from cash to ’star’ turns on TV commercials, reality shows or music videos to gadgets, gizmos, spa trips and CDs. They work particularly well for launching anything new, from a new benefit or feature, to a new product itself, especially when that product is trying to move into new territory.

Lessons learned from the Rickrollers:

Lesson 1: Plan for the worst case scenario
Assume that your contest is likely to get hijacked by the next new Rickrollers. So carefully build your contest rules with risk in mind. A clause that allows for an out of some type, that puts the ultimate decision-making power back in the hands of the sponsor if a Rickrolling-style prank occurs, should head off a problem. The Mets were savvy enough to have envisioned the possibility that leaving the winning song completely up to the fans could result in an entire season’s worth of Rick Astley.

Lesson 2: Be Transparent
Today’s technology makes it easy for a site to show the contest in action –how many clicks, downloads and entries have been received, who might be winning or lagging behind. We have generations of online users trained in rankings, ratings, polling and page views from everything from gaming to YouTube to iTunes to social networking quiz widgets. So when this is information is fuzzy, confusing or unavailable, it’s not only suspiciously opaque, it can inhibit potential buzz or viral activity. A recent uber-cool contest, smartly conceived and designed by a newly-resourceful Getty Images, directed contest entrants to post their own cause-related advertising using Getty’s encyclopedic collection of everything from classic photography to video. Getty then provided tools that seemingly encouraged viral interaction. However, there was no real explanation as to what the posted numbers meant or how many votes each entry had gotten. From what I could tell, there were many worthy and creative entries yet this lack of clarity certainly deterred me, and likely, others, from viralizing this contest. I needed to see a clear path from submission to polling to refining possible winners to victory.

Lesson 3: Design A Target Specific Contest
Successful contests are seldom one-type-fits-all. The type and format appropriate for a Dove UGC contest might not be the appropriate format for an MTV contest in which the prize is an evening with Tila Tequila. So carefully design your format, your prize, and (of course) your microsite to fit the specific user you want to attract. And while you’re at it, consider how your chosen target feels about the viral aspects of your contest. Some consumers actively enjoy seeding your brand’s message — and in fact, quite a few of them find Rickrolling a hoot — while others are turned off by anything that smacks of ‘Send This To A Friend.’

Lesson 4: Continue The Conversation

Just because the contest has ended, there’s no reason not to keep the conversation going. Make sure the winners’ content is posted and consider creating a gallery of other entries. Nuture this new and thriving community that took the time to share their passions and talents with your company. After all, the primary reason to create a contest in the first place was to boost the level of engagement with your brand and ultimately develop relationships with your best customers.

Lesson #5: Call in the right experts

The world of online contests is about 180 degrees more complicated than when I was playing Chat Pat and giving away AOL hours to chatters who said Z Magic Word.  What with Rickrolling and whatever’s coming next with the old warez gang, the smartest move a marketer can make when it comes to UGC contests may be to call on the pros.  One of these is Votigo,  which uses high-engagement social media technology to come up with creative solutions for their clients, most notably contests based on user generated content. Votigo is run by an ex Yahoo – which makes me decidedly biased due to my long stint as market research vendor for the Purple.  

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