Featured Books
“Damn. Another day. Another download.”
“In the old days, everybody had a screen play. Now it’s an app or an e-book. Bah humbug!”
If the sentiments expressed above were similar to your response to the Featured Book blurb posted on guruofnew.com, let me start by cursing right along with you.
$%#@**!!
There. That felt good, didn’t it?
This is why it’s so hard for me to promote this book. I don’t want to be That Guy. That Guru. That E-HOLE.
On the other hand, I firmly believe there is a need for this book. I think I said it best in the Intro:
Originally I was going to start this this introduction by explaining why I was writing this snappy little e-book about E-Holes. I was going to dazzle you with my deep, delicious insights and reasons for putting digits to keyboard.
Then I remembered. This is Social media. Being all about ME, even if I don’t totally SHOUT, is so last Millennium. This is the new era of We Media. Not Me Media. So, humbler Guru now asks: Why are you thinking about buying this book?
*Are you a small business person who has already mastered the basics of Twitter–and now want to learn the mystical secrets to world domination via Tweets? Then here you go (save that hefty $2.99):
It’s nice to be important but it’s important to be nice.
*Or possibly you are one of the many folks who’ve heard the incessant Twitter hype and you want to see if jumping on board makes sense for you, your brand, or your cat.
*Or you may be buying this e-book because you suspect you know gazillions of E-Holes and you want to play “Gotcha!” when they next splatter you in digital doo-doo.
Or you’re buying this book because you chuckled at the title? I hope so. So much of the social media advice out there is deadly serious. (Or deadly sexy. One pundit delivers sage advice in slinky cocktail gown.)
So please, can you help me out? I promise I won’t wear anything slinky, if only you’ll save me from an excess of schmooze and self-promotion. It’s only $2.99–the price of 1/2 a latte, no soy, or .25 of a unit of Botox on Groupon.
Friends don’t let E-Holes happen.
Click here to buy How Not To Be An E-Hole On Twitter.

It’s 1999, and Manhattan journalist Samantha Darling is in a fix. The whole world is going digital, including her beloved magazine, which is about to be re-launched as E-LIFE. If Internet newbie Samantha wants to keep her job, she’s going to have to morph from old media to new media–and fast. Thanks to a tech scandal brewing on the West Coast, Sam’s editor ships her out to the land of “e-holes” so she can interview one of Silicon Valley’s hottest geek gods.
But the assignment soon takes a twist as deadly as the Pacific Coast Highway. Now Samantha isn’t just worried about coming up with a killer story, she’s got to come up with the killer–that is, if he (or she) doesn’t find her first. Luckily for Sam, she’s accompanied by a band of only-in-California characters: uber-caffeinated net slaves, Zen masters, entrepreneurs, and even hemp-loving hippies. As Samantha begins to unravel the startling tale of a dark past, and the astonishing truth behind two technology giants, she realizes how hopelessly entangled she has become in this dangerously disruptive new wired world. Can she escape? Does she want to?
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