Virgin Active Says Leave the Cleavage to the Girls. We Say Leave the Moobs in London.

We’ve had Carrot Mobs, Grand Central Freezes and now — Moob Men. Recently, a dedicated team of men with man boobs — aka moobs –mobbed London and nearby cities, with the mission of raising awareness of obesity and encouraging the British public to get in shape. Virgin Active’s viral campaign highlights part of the body that many feel embarrassed about, such as bingo wings, wobbly bellies and muffin tops . The buzzy slogan “Love your good bits, lose your bad bits”, aims to persuade people to start exercising and get the body fit ‘the old-fashioned way.’ That is, with sweat, not surgery.

Celebrities who have been ridiculed for their man boobs include Simon Cowell, Tony Blair, and ex Monkey Davy Jones.

If the campaign is as viral as other WOM winners, American men may suddenly start obsessing about their bingo wings and muffin tops. Lord only knows Wall Street needs to worry about something other than the stock market. NASDAQ? Housing Starts? Muffins Tops? No contest.

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