Purple Reigns at Yahoo While Over At Microsoft, Bill & Jerry Yada Yada Over Nothing.

Given the sobering news being served up today by Wall Street, maybe we need our major corporations, those that are solvent anyway, to kick up their heels and act a little goofy.

Yahoo’s Yodel Anecdotal claims the new Start Wearing Purple campaign is all about celebrating what’s intrinsically Yahoo — innovation, spirit, quirkiness, ingenuity, daring and connectedness. After all the Purple People have been through in the past year — Steve Ballmer, Carl Icahn, shareholder lawsuits, the mass exodus of key execs, you can’t blame them for trying to drum up a bit of purple power via customized purple bikes, trains, sprinklers and signs.

Microsoft’s Bill & Jerry Show is all about sparking a conversation. The second commercial in the series is called New Family, and features Seinfeld and Gates trying to ‘get to know real people’ by moving in with a real family. Bizarrity ensues. The new spot has already racked up one million + page views and 1764 text comments on just one youtube post:

Random viewer 1  — hahaha wtf bill gates. wtf
Random viewer 2  —HAHA that was funny, eithier u get it or dont get it type of commercial.
Random viewer 3  —This is really off the charts. These ads stay in your mind.
Random Viewer 4 (screenname ‘consultant’ something, which makes any comment suspect) —I absolutely love these new videos. It’s all about individuality, the power of choice versus forced perception.
Random viewer 5 —I don’t really understand these commercials, and no one I know can explain it to me. Can someone please explain it to me?