6 Ways Pop-Up Shops Add Sizzle to your Launch.
The Pop-Up Shop trend is a retail phenomenon I’ve been tracking for years. As an evangelist for all things new, I love the way Pop-Ups celebrate a new product’s launch in unique, brand-enhancing ways:
- Create a sense of Brigadoon-like urgency (without that uber-salesy going-going-GONE feel)
- Enhance the product’s brand personality
- Create more opportunities to tap into new mobile technologies, from Augmented Reality, QRCode, new apps and even the controversial new Color
- Replace the traditional ho-hum Launch Party with a longer, more product-focused event
- Attract more (highly visual) media coverage, from social to traditional
- Allow for enhanced product demos delivered by well-trained product evangelists
Now this surprise-party-for-products has come to software via Danish software firm Podio, who launched a pop-up store on the streets of San Francisco last week. Here’s what they say about the shop:
Meet one of our founders over a coffee, get a quick demo of Podio or even a ukulele lesson. Our doors are open from 9am – 6pm Monday to Saturday.
Springwise reports: “Podio — whose social platform lets professional workers create their own work tools — entered private beta back in September. With more than 200 business applications now available for free in the Podio App Store, the service is priced at USD 99 per month for up to 25 users. Podio supports English, French, Spanish, German and Danish.“
As for me, I need that ukulele lesson bad.
