A Whopper of A Facebook Promo.

January 11, 2009 by guruofnew  
Filed under New Stuff

whoppersacrificesite
If you log into Facebook and discover a gaggle of Friends gone missing, don’t reach for the milk carton.
I know where you can find them: At Burger King. You’ve been traded in for a free Whopper.

Burger King’s new Facebook app lets you to sacrifice 10 of your Facebook friends and get a voucher for a free Whopper in return. It’s about time someone had a little fun with this Friend Request Frenzy. As many of you know from my previous rants on the social media douchebag subject, I’d gladly trade a couple shameless promoters and neo-MLM ‘friends’ for a greasy burger selling for around $2.

“We thought there could be some fun there, removing some of these people who are friends, but not necessarily best friends,” said Jeff Benjamin, executive interactive creative director at Crispin Porter +Bogusky, the relentlessly hip ad agency on the account, said in a recent Adweek. “It’s asking the question of which love is bigger, your love for your friends or your love for the Whopper.”

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