Sympvertising Alert: Jones NY Promotes Closet Surfing for Style.

After surviving several days worth of the What Not To Wear Marathon , I was particularly psyched to hear about the launch of a new video series from fashion retailer Jones New York called JNY Style Miles. In a unique and timely display of sympvertising, Jones New York is actually encouraging women to shop in their own closets this season — in search of forgotten fashion treasures, style revivals and skirts and shirts with possible second lives.

Come Self-Improvement month (January), they’ll launch a 12-part online video series on jny.com, which aims to aid style-seeking ladies in the daunting task of looking chic on a budget. Hosted by style guru Lloyd Boston (seen on estro-shows such as The View and The Today Show), the webisodes will focus on women and their current wardrobes. Helping shoppers reevaluate the clothing they already own, Boston will teach viewers how to give new life to old pieces, with just a few key supplements from Jones New York. Shoulder pads anyone?

Guru’s Note: Bay area fashionistas can do more than merely surf for style– they can call on the local Style gurus at Urban Darling who love nothing more than roto-routering through your closet and unearthing your buried gems. Chic-Chief Corinne is near legendary in her ability to help up-the-image for that job interview or big date.