Travel company gives bloggers free trips.

As those of you who have seen my “Ten Commandments of Social Media for the Travel Industry” already know, the list of Social Media Winners is growing fast and may soon overtake the Social Media Sinners category. Everywhere I travel there are new examples of social media savvy, from London’s Red Carnation properties to last weekend’s terrific ATIA (Alaska Travel Industry Association) Tweet-up.

Now here’s another shining Social Media Winner: Travel company YokmoK, which brilliantly uses social media to solve the pesky problem of unfilled space by inviting bloggers to travel free.

Here’s the scoop from their site:

You blog? Then travel free with YokmoK

Ask yourself the following questions:

• do I have a popular blog? (typically a popularity higher than 10,000)
• does my blog relate to travel, adventure, adrenaline sports, adventure travel, or similar?
• do I have quality content and update it regularly?

If you’ve answered YES to these questions, then wait no more ’cause you are entitled to travel FREE with YokmoK.

Why?

We’d love to have all our trips fully booked, the whole year, every year, but it just doesn’t happen, and some free spaces are available from time to time. It can be snowshoeing in the Swedish Lapland, hiking in the French Alps, or trekking in the Sahara desert. So if you are ready to jump on a last-minute plane, and blog before, during, and after the trip, then you have a real chance to travel for free with us.
How?

It’s very simple. Just send us an email to contact with the following information:

1. your name;
2. URL of your blog;
3. which trip, date, or sport you’re interested in (snowshoeing, hiking, bicycling, trips in August, all…);
4. a few sentences about yourself;
5. as subject line please put “I’m a blogger and I want to travel for free with YokmoK”.

The only nit I have to pick with YokmoK is its definition of blogger popularity. YokmoK defines “popularity” as those with 10,000 or more incoming links—relating to travel, adventure or adrenaline sports. As I’m a quality versus quantity gal, my vote’s for the blogger who genuinely engages with readers, delivers compelling and accurate information and uses other forms of social media — Twitter, Facebook, Flickr, Youtube– to promote the blog. While being effective with social media is certainly still somewhat a numbers game, there are other factors such as engagement and journalistic standards that should count as well.

Springwise reports that If the blogger is available to participate, YokmoK will pay for all services included in the price for the corresponding trip. In exchange, the blogger is expected to share their experience of the trip, including at least four entries before the trip starts, one entry per day during the trip, and another four entries after the trip ends; each entry must include at least one direct link to YokmoK’s website.

So bloggers, are you packed?