Unilever Mashes Up Social Media with Market Research for Alaska Campaign.

I am very excited about my trip to Alaska tomorrow to meet with the ATIA. We’ll be discussing The Ten Commandments of Social Media – and the above ‘Prescribe The Nation’ campaign from Unilever for Vaseline successfully follows all ten of them. I love the blend of ethnography with social media; it’s a great way for marketers to first understand the ‘Conversation’ that’s already well underway and then jump in appropriately. This is what Motrin tried to do — instead they got Mom-stormed on Twitter.

Stay tuned for updates from gorgeous Alaska.