Unilever Mashes Up Social Media with Market Research for Alaska Campaign.

I am very excited about my trip to Alaska tomorrow to meet with the ATIA. We’ll be discussing The Ten Commandments of Social Media – and the above ‘Prescribe The Nation’ campaign from Unilever for Vaseline successfully follows all ten of them. I love the blend of ethnography with social media; it’s a great way for marketers to first understand the ‘Conversation’ that’s already well underway and then jump in appropriately. This is what Motrin tried to do — instead they got Mom-stormed on Twitter.

Stay tuned for updates from gorgeous Alaska.

Pure Hog Heaven For Fans and Marketers: New Harley Davidson Museum Opens This Weekend.

This coming Saturday July 12th marks the opening of a new piece of classic Americana – Harley Davidson’s new Museum guaranteed to get ‘your heart racing’ by ‘experiencing the H-D story from dream to legend.’

The Museum is yet another example of Harley Davidson’s brilliant brand strategy and Customer Experience expertise, as the company continues to fan the flames of its most passionate users with high engagement experiences. From a marketer’s point of view, the Museum is nothing short of a Temple of Ethnography and a field trip to this $75 million new 20-acre complex is likely to generate new insights into how to cultivate the cult, as well as a wardrobe of hot new chappies.