Sympvertising Alert: Jones NY Promotes Closet Surfing for Style.

After surviving several days worth of the What Not To Wear Marathon , I was particularly psyched to hear about the launch of a new video series from fashion retailer Jones New York called JNY Style Miles. In a unique and timely display of sympvertising, Jones New York is actually encouraging women to shop in their own closets this season — in search of forgotten fashion treasures, style revivals and skirts and shirts with possible second lives.

Come Self-Improvement month (January), they’ll launch a 12-part online video series on jny.com, which aims to aid style-seeking ladies in the daunting task of looking chic on a budget. Hosted by style guru Lloyd Boston (seen on estro-shows such as The View and The Today Show), the webisodes will focus on women and their current wardrobes. Helping shoppers reevaluate the clothing they already own, Boston will teach viewers how to give new life to old pieces, with just a few key supplements from Jones New York. Shoulder pads anyone?

Guru’s Note: Bay area fashionistas can do more than merely surf for style– they can call on the local Style gurus at Urban Darling who love nothing more than roto-routering through your closet and unearthing your buried gems. Chic-Chief Corinne is near legendary in her ability to help up-the-image for that job interview or big date.

New Media News: Daily Candy Sweetens Up Comcast. Microsoft’s Latest Attempt at Cool –CrowdFire — to Launch At Outside Lands Fest.

Media junky favorite, Cynopsis, reports the following tidbits this week:

Women’s fashion and lifestyle email newsletter DailyCandy was acquired by Comcast for a reported $125 million. The site sends out daily emails to some 2.5 million readers in 12 U.S. cities and London, England. Guru’s Note: This simple announcement does not do justice to Daily Candy’s pioneering role in spreading juicy new products, sites, styles, and do gooder causes to a vast network of lifestyle-hungry readers.

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Federated Media Publishing and Microsoft teamed up to launch CrowdFire, a social networking platform for uploading, sharing and remixing music and musical performances with the festival scene as a sweetspot. Federated Media CEO John Battelle describes his vision of it as a happening enabler of sorts. Users are encouraged to send SMS, email and uploads of media directly into the CrowdFire database and media jockeys will create streams of CrowdFire imagery in real time, sent back out into the festival grounds through a network of digital screens. Groovy.

Crowdfire will be on full display at the Outside Lands Music & Arts Festival in San Francisco on Aug. 22-24. Guru’s Note: Naturally, Guru & company are already planning to attend Outside Lands (Favorites Andrew Bird and Wilco are playing on the 24th, and rumor has it that Beck may show up all three days) so uber-cool ticket holders (and me) have already been pinged by Crowdfire.

Granddaddy of web video news shows Rocketboom was acquired by Sony Pictures Television for a seven figure guarantee plus a share of future revenues generated from the show. Sony plans to distribute the show across multiple digital platforms including Crackle and its syndication network, the PS3, the PSP and Bravia internet video link televisions. Rocketboom is already one of the most widely distributed video blogs on the net, available via iTunes, Tivo, Apple TV, Pando, TVTonic and multiple web video portals including YouTube, Metacafe, blip.tv and Vuze.