Fashion Week Meets Geek Chic

From Ad Week’s Creativity Online comes news of HP’s newest attempt at geek chic:

The digital clutch, a mini-laptop encased in fashion designer Vivienne Tam’s Chinese-inspired exterior, was revealed on the runway with Tam’s spring 2009 line during New York’s Fashion Week at Bryant Park. Inside, the notebook’s enter key is adorned with the Chinese symbol for double happiness. It’s expected to hit stores early next year.

Guru’s Take: I have a luscious neon green Mac laptop that I had colorized by the geniuses at colorwarepc.com. I also had colorwarepc.com ‘bake’ me up a gorgeous aubergine Mac and an iPod in Berkeley gold and blue. All of this geek chic routinely gets oohs-and-aahs at coffeeshops, airport hot spots and presentations. Anyone who works in trendcasting, digital media , branding or social marketing strategy ought to make sure they’re colorized and cooool. Vivienne, put me on your list!