Girls Rock. Especially with Pink and Purple Zebra Guitars Made for Wii and PS2.
Calling all tweenage girls. Or anyone who just happens to love pink, purple zebra and hearts. Thanks to Radio Disney faves AJ and Aly plus video gaming pros PDP, it’s gonna be a Rockin’ October. That’s when fashionista-femmes who love Guitar Hero and Rock Band can take their perky pick of two girly game controllers created for the Wii and Playstation2. No more yucky boy-bandish designs to ruin your stylin Guitar Hero session. With a babysitting-savings price of $69.99, fans can choose either the hot red skull and crossbones design or the Girl Power Pink guitar with purple zebra print.
Guru’s Note: To see why this is such a genius marketing move, check out the new study on Teens, Video Games and Civics from the Pew Internet Center, which puts the percentage of American teens who game at close to 100% –in deep defiance of the assumption that gaming is solely a boys club. Thanks to the proliferation of virtual worlds, games/widgets on social media like Facebook and MySpace and soon, these new uber-femme-targeted accessories, something like half of all teens are playing games on any given day. Pew’s stereotype-shattering research is the first national survey of its kind and is definitely a must-read for anyone working in this category. (Moi!) It’s obviously a study Radio Disney, EA, Nintendo and PDP have already devoured.




