What would happen if we all took 24 hours offline . . . together?

When it comes to digital media, is it possible to have too much of a good thing? How easy is it for you to go off the grid? You will soon find out should you be brave enough to participate in the upcoming worldwide event called The Big TurnOff. The aim of BigTurnOff is to collectively take twenty four hours off from digital media as a social experiment in order to evaluate the role of and our relationship with technology in our lives.

When the organizers learned about my digital detox –thanks to CNN’s Elizabeth Cohen for her trendsetting coverage of my experience –they approached me for my take on the Big Turnoff. Here’s the recent interview:

On The Grid Guru of New Social media strategist and Guru of New, Sarah Browne, took 40 days off from social media in observance of Lent last year and also recently spent some time offline in Alaska. She was kind enough to take the time to share with us about her experiences with social media abstinence and about her life on the bleeding edge of technology. Here’s what we learned…

BigTurnOff.org: When did you first begin using social media?

Sarah Browne: Actually I crack up when I hear all the pundits act as if social media was just invented. Anybody remember eworld’s Town Square? Compuserve? Prodigy? America Online’s Million-Chatters-A-Day? And of course, BBS, MOO/MUD. I was one of the first AOL Greenhouse Partners, way back in the dino-days of 600 baud, circa 1995. One of the first things we learned from Steve Case, Ted Leonsis, Eileen Bramlet & Company was the value of ‘community.’ Our chat rooms, message boards and content were all powered by our members — some of whom were paid in free (overhead) accounts. Our sites were all about Community, Connection and Conversation. We just didn’t have the cool tools or tech available today. We used to dream of bandwidth.

BTO: What led you to become a social media strategist and expert of the new?

SB: I’ve been an ‘expert of the new’ for (sheesh, dare I say this?) decades. Early on, when I was at Ogilvy & Mather, I was the only one who ever asked — begged — to be put on pitches and new products. Everyone else was hugely concerned with filling up their portfolios — and new products have a long launch time . . . and pitches (see the recent Mad Men) can go poof in moments. But I loved the thrill of starting from scratch, the pulsebeat of innovation and I loved hanging out in corporate labs and research facilities. Ingredients, formulas, technologies turn me on. So for me, social media, in which ‘now is the new wow’ is merely the latest 24/7 focus group laboratory. I never set out to become a Social Media Strategist — I simply sniffed out the next new thing (as always) and applied it when clients asked me to.

BTO: With regards to technology, as the duration of time in product life cycles from bleeding edge to obsolete decreases ever more rapidly, do you find it increasingly challenging to stay abreast of what’s “new”?

SB: Absolutely. We recently snuck away to Glacier Bay, Alaska to go sea kayaking and clap away marauding bears. Connections were iffy and besides, I wanted to go off the grid. I was astounded by how ‘behind’ I was after only a few days. And my 2010 Radar Report, which was produced in January was “old” by February.

BTO: Do you ever feel overwhelmed with the barrage of available information and how do you manage it all?

SB: Yes, I often feel overwhelmed and I am not nearly as uber-engaged as many of my social media cohorts. I have learned that when I get to a certain point, I need to actually make myself shut down the computer and turn off the phone. I really hate Facebook because of what it’s become and really only like the friends/family part of it. I probably have Hidden 75% of my so-called Friends due to their E-Hole behavior. So one way to manage it all is: TURN IT OFF. The other way is to use management features on services like CoTweet, push only certain notifications to your cell and oh yeah, TURN IT OFF.

BTO: How do you keep up and help your clients stay up to date as well?

SB: I have my daily morning drill, which includes certain sites from local to global. Some info is pushed to me — New York Times, of course, and some I scurry after. There are a couple of trend sites I like, too, — I am a Spotter for Springwise, for example. And of course, Twitter, mon dieu! In 30 seconds, you know whether there’s been an earthquake in Chile or whether Justin Bieber is now shaving. I try to keep very current in certain categories because of fave clients and often will either email them or blog about their issues. Right now, I have a number of clients who have been in Name Generation mode — so I made sure they knew about the new .co domain that launched last week.

BTO: Can you share your single best and worst experiences from your perspective in being an early adopter?

SB: Microsoft Bob! Front Page! Microsoft has been a longtime client, which meant I’ve been a frequent beta tester for many of their products. It is still amazing to me how a company with such smart employees can come up with such turkeys. I love working with them because of their brainpower but I still have nightmares about Front Page extensions.

And my best experience as an early adopter? It’s near blasphemy to mention the much-maligned America Online. But digital anthropologists will remember that once upon a time, AOL was the rock star, replete with magazine covers, explosive growth and millions of addicted fans. The early America Online also had something all-too-few Internet darlings ever managed to achieve: a revenue-generating business model. I was there for a few of those shining years, soaking up the smarts from more Harvard MBA’s than show at a Crimson football game. There were so many firsts for the fledgling Internets. And so many firsts for those of us lucky enough to be there.

BTO: How do you feel that social media and technology are changing how we approach our lives (both positive and negative) especially with regards to human relationships, for example our definition of the word “friend”?

SB: I struggle with this question virtually every day. Actually, I’ve struggled with this concept since the dawn of the Interwebs. On one hand, my world is happily jam-packed with friends I never would have made in a completely analog world. On the other hand, the shallow, self-promotion-ness of it makes me crazy and sad. Did you read that New York Times article tying the decline of empathy with the rise of social media? Not sure I totally agree –but I love what the writer said about self-promotion replacing self-awareness. Scarily true.

BTO: What improvements would you make to sites like Facebook when it comes to striking a balance between “open and connected” and user privacy?

SB: I think it’s up to us to find that balance. Facebook is not going to change. Yes, they will make some concessions here and there but ultimately their bottom line is all about 500 million users and how to generate revenue from the teeming masses. Despite all of the Quit Facebook Days and kvetching, their numbers have exploded. But I have noticed some changes being made by (experienced) users themselves. Many are cutting back on authenticity and true self expression; spending less time; being more guarded. Newbies are still bombarding us with new goats from Farmville. It’s like Neopets for grown-ups. But I can’t really complain — I was a big fan of Facebook’s Pirate English. Arrrrlllll, matey!

BTO: Can you tell us a little about your experience with giving up social media for Lent (and perhaps your more recent detox)?

SB: Here’s why I decided to give up Facebook for Lent last year. My reason is a bit different from others who choose to do a digital detox. Most of them are simply and happily addicted to the service and concerned they’re spending too much time online (usually tracking new and old romances.) My problem was that virtually every time I logged on, I’d find myself enraged. The red-in-the face, migraine’s-coming kind. I was furious over the morphing of my cozy mash-up of friends and family into a nest of shamefully self-promoting E-Holes. Plus I knew that it was essentially my fault. This was one prediction the Guru of New got way wrong. I genuinely didn’t foresee that the massive blurring of business and personal would turn my Facebook page into a 24/7 ad for people I wouldn’t recognize at Safeway — many of whom wanted me to ‘uplevel’ my business, sign up for their teleseminar or ‘fan’ their whatchamacallit. Instead of being a daily digital scrapbook Facebook was transformed into Personal Brands R Us. I didn’t want to manufacture a perfect, pretend life for these pretend friends. And I was ticked at the people who enjoyed doing just that.

So being off Facebook for 40 days and nights was a relief. I turned my clients’ pages over to my project manager, tucked my Advil in the drawer and didn’t miss a moment of not ‘upleveling’ my business in any way. Somehow my company has survived the lack of teleseminars, podcasts, MLM and ‘wealth systems’ offered to me via Wall, Status Updates and News.

Off the Grid Guru of New

When we went to Alaska a few weeks ago, one of the best parts of our trip was staying off of Facebook. I do definitely miss seeing pictures of friends and family — and I will admit I love connecting with my sorority sisters and scattered relatives.

Twitter’s kind of a different story. There’s no pretense that someone is your Friend. It’s very cut-and-dried … Follow/Following. No strings attached. And while there are plenty of E-Holes on Twitter, it’s a very ships-passing-in-the-night relationship. I don’t need a detox from Twitter. I’m emotionally detached.

BTO: Do you feel that others could benefit from even a twenty four hour detox? If so, would you see any benefit in doing it together with a number of other people who would share in the experience?

SB: I think everybody who spends more than an hour a day using social media could benefit from a detox of some kind. I actually read books — like BIG ones — when I was in Alaska and offline. Of course, I learned about these particular books on Twitter! (Stieg Larsson) But I don’t know if there is any need to detox from our digital tools–checking bank balances; movie times; texting friends; etc. For me, it’s certain social media that’s the devil.

Please don’t ask me to share my 24 hour detox with my daughter, who practically cuddles her iPhone.

BTO: What do you think of The Big Turn Off as a worldwide event? …and/or as a local event held in ways that a smaller local community chooses on their own?

SB: Worldwide. The Big Turn Off needs to be a statement with a capital S. I remember the August when AOL crashed for 19 hours. Quelle freak-out. There can be smaller local events — like local Ted meet-ups during the big event.

BTO: Would you be willing to participate in either a local or worldwide Big Turn Off event?

SB: Absolutely — I’m in.

BTO: One last question… As Guru of the New, would you say we can officially declare Turning Off “The New New Thing”?

SB: Yes — Turning Off will be officially declared “The New New Thing” by the Guru of New on my blog, etc. I’m psyched!

BTO: Wow! That totally rocks. Thanks, Sarah!

Learn more about the Big Turnoff:
BigTurnOff.org
facebook.com/bigturnoff
twitter.com/BigTurnOff
myspace.com/bigturnoff

The Internet Destroying Our Families? Not So Fast, Says New Pew Study.

Since the advent of the ‘Internets’, pundits have been pontificating about technology’s role in the brewing break-up of the American family.

Stories about bleary-eyed kids mesmerized by the PC instead of Mom’s meatloaf, chattering on the cell with their bffs instead of playing catch with Dad and IM-ing from the basement rec room to say ‘sweet dreams’ have been rampant for years.

Which is why this Digital Parent is so thrilled with today’s release of a new study by the Pew Internet & American Life Project, which says among all kinds of households, the traditional “nuclear” family has the highest rate of technology use and ownership. Tech-friendly connectedness and sharing of things online is common.

This is true.  My daughter told me yesterday she had received three ‘fart’ youtube links from her Dad. 

The Pew study found that households with a married couple and minor children are more likely than other household types – including single adults, homes with unrelated adults such as roommates or group homes, or couples without children – to have mobile phones and use the Internet.

The nationwide survey of 2,252 adults shows technology heavily influencing family life, letting parents and children stay in touch more regularly and view material online together. The survey has a margin of error of plus or minus 2.3 percentage points.

Some of the key findings include:

• Cell phones and high-speed Internet connections are common: 89% of married-with-children households own multiple cell phones, and 66% have high-speed Internet connections – well above the national average of 52% for all households, according to Pew.

• 42% of parents contact their children every day via cell phone, making cell phones the most popular communication tool between parents and children.

• 52% of married-with-children households go online together at least a few times a week, and another 34% of those families have “shared screen moments” at least occasionally.

• 70% of couples in which both partners own a mobile phone contact each other daily to say hello or chat, while 54% of couples who have only one or no cell phones do.

• 64% of couples in which both partners own a cell phone contact each other daily to coordinate their schedules; 47% of couples who have one or no cell phones do.

And staying connected through technology doesn’t mean sacrificing traditional forms of family togetherness such as sharing a meal. About 80% of families with multiple cell phones or multiple computers said they had dinner together every day or almost every day, according to Pew.

“One thing that surprised me is how together American families are now,” said Barry Wellman, sociology professor at the University of Toronto and an author of the study. “There is always a lot of information – a lot of hype – about how things are falling apart, and the latest boogeyman has been the Internet.

“What we are getting is that people are using it to be connected during the day and then at night and weekends they are staying together – they are not going their separate ways.”

And just in case they do go their separate ways — like off to college — this connectedness may actually increase.  I always know where my daughter is at midnight on a Saturday night in Berkeley. I simply check her Facebook status.

Thanks to jsonline.

What Will Your Startup Be Worth in 3 Years? Ask YouNoodle’s Startup Predictor.

Better than the Magic 8 Ball? YouNoodle Launches The New Startup Predictor.

What will your startup be worth in 3 years? YouNoodle’s sophisticated model analyzes information on startups before they get funding to help predict their outcomes.

The scoop on YouNoodle:
YouNoodle develops innovative ways to bring together the information, people and technology that help startups succeed.

We provide a platform for so far 50 of the world’s top university entrepreneurship clubs and competitions, serving tens of thousands of members and thousands of startups. Our tools help to effectively manage business competitions, events, mailing lists and community development. If you run a group and would like to join the platform apply and we’ll get in touch.

Startup Predictor is the first in a series of decision-making tools YouNoodle plans to introduce for the startup industry. Our development team studied thousands of current and past startups, using both publicly available and proprietary data, to determine patterns of predictive factors for early-stage companies’ success. You can try the test for free. (Not surprisingly) YouNoodle is based in San Francisco, California.

Guru’s Take on YouNoodle. Throughout my seemingly endless years in dotcom land, I have learned a valuable lesson: When you hear that press-pro Susan MacTavish Best is involved in a new project, listen up. Susan always seems to be at the heart of the coolest, most intriguing ventures. YouNoodle is yet another one of them. Contact her: Susan@bestpr.net

Note: Susan’s mom lives down here in the wildfire country of Carmel. So we know where she got her smarts.

The Death of Email. RIP Email.

Email has been ailing for quite some time. I knew it was on its last legs and even with a fresh infusion of retro Rocketmail from Yahoo, things have not been looking good. Then last night on ABC Family’s new “The Secret Lives of Teenagers” the official death rattle sounded. One of the show’s main characters, clearly the series’ resident good girl, stared directly into the camera, opened her perfectly-puffed lips and delivered the final blow: “Email? No one emails anymore.”

Today, mere hours after this chilling proclamation, Facebook launched its new interface, upping its privacy standards and increasing its focus on improved user experience. MySpace has cleaned up its interface as well and has more upgrades in the works. Uber-user-friendly and growing phenom etsy.com, funded in January to the tune of $27 million from Accel Partners and others, is also growing its social networking features.

And just days ago, Hitwise recently reported that traffic to Twitter increased 500 percent for the week ending July 5, 2008, compared with the same period last year. That’s a killer jump for a service that’s plagued with technical glitches and perpetually flashes its famous Fail Whale.

A study by the Pew Research Center waay back in 2005 revealed that even then, almost half of online teenagers preferred to chat with friends via IM rather than e-mail. And that was before Apple’s iPhone.

Can email be saved? Should email be saved? Stay tuned.

Yahoo! to Microsoft: “I’m Just Not That Into You.”

According to the New York Times, Yahoo has once again spurned an offer from Microsoft. The proposal came late Friday evening from Alpha-Suitors Steve Ballmer and Carl Icahn. Yahoo was given 24-hours to make its decision, which is like really random when it’s so last-minute and on a Friday night (when we usually pretend to be out with Google or maybe Rupert) and feels way like a booty call.

But just hours into the speed-date, spitfire Yahoo decided to play hard to get, bad-mouthing Microsoft to like everybody in the whole entire world, calling the proposal ‘ludricrous’ and like ‘erratic, unpredictable’ and ‘bludgeoning’ and probably even posting on its Super Wall.

Part of Yahoo’s hurt feelings resistance appears to come from the fact that Microsoft now only has eyes for its search business. Rather accept this new pieces-parts strategy, in which Co-Suitor Mr. Icahn, would have taken over the remaining parts of the company, Yahoo insists on being loved truly, madly deeply ‘just as I am.’ Then it went back to lying on its bed with like zillions of pillows and watching old Billie Holiday ‘All of Me’ videos on youtube.