“Getting” The Mom Market: Three Winners

It’s my daughter’s birthday today.  Which means that my Momhood is front and center this morning, as I scroll back, way back to the day before being a Mom was rockstar cool and wearing your kids on your hips is hipper than Prada’s latest.

I remember the day a senior executive (and Mom) took me aside at my new job and whispered: “Never talk about your daughter. Don’t post her pictures. Don’t bring her to the office. No one should even know you have a kid.”

Nowdays, Momism is not only a badge of honor but also a booming business, thanks to some 83 million U.S. Moms who are spending 2 trillion + dollars a year on everything from baby spas www.skinspababy.com to NASCAR umbrella strollers.  Although the whisper in the VC world in Silicon Valley may be that the ‘Mom market is saturated’, the Guru thinks that conversely, the marketplace is going to continue to grow right along with every toddling step these kids take.  

Here are a couple of winners:

www.cubesandcrayons.com Cubes and Crayons, ‘office space and kid space’ is a concept well worth watching.  Launched in January 2008 by frustrated Mom and Founder MF Chapman, this savvy combination of full-time, flexible childcare and office space is already a hit and sure to spawn more mini-Mom communities where both Mom and kidlet benefit.

http://maternalinstinct.net/   Just up the road from Menlo Park’s Cubes and Crayons is Mom-marketing powerhouse Maternal Instinct. The brainchild of award-winning creative marketer, Kat Gordon, this talented team of Creative Problem Solvers knows exactly how to tap into the growing band of Mom Influencers.  Check out ‘What’s My Blanket’ for tips.

And finally, we Moms know that each and every one of our offspring is a creative genius.  Check out this latest winner, where self-publishing meets kids, Tikatok: beta.tikatok.net.