Twaddiction Alert! The new favorite on Twitter: @themediaisdying.

Everybody’s newest Twitter addiction in this season of lay-offs, dead pools, pub-downs and reorgs is @themediaisdying. So far, I’ve not managed to unearth exactly who this frequent tweeter is. All I know is his/her tweets appear to be devastatingly dead on. The media as we have known it is rapidly going poof, with old standbys and famous companies taking the hit. @themediaisdying, operating from ‘Earth’, is proportedly ‘helping flaks pitch better and update lists.’

Coming in the wake of recent events focusing on “Is Social Media Killing PR?” (Jennifer Leggio aka Mediphyter has a terrific and thoughtful post on this), it’s clear the above mentioned flaks better start roto-routing their Blackberry/iPhone addressbooks.

This cut-and-dried coverage feels radically different from the days of the dotcom era meltdown when Phil Kaplan’s F*cked Company (congratulations on your recent engagement, Phil) site regularly and comically chronicled the demise of the puffed-up, IPO-fueled e-businesses. In those days we all had a hefty case of schadenfreude as we happily watched the e-brats lose their pre-Threadless shirts and pre-Tesla test cars.

Now, while we may be fascinated by @themediaisdying and similar sites with lay-off coverage — AllthingsD and TechCrunch — I don’t think anyone is laughing all the way to the bank. (We’re too busy bailing them out)

Guru’s Note: Once you’ve followed @themediaisdying, feel free to follow me, too: @guruofnew