It’s A Lipstick Jungle Out There.

The cynic in me has to wonder if Lancome is behind this week’s Lipstick Wars. Was all this piggish punditry simply a brilliantly buzzy campaign for their new killer kisser colors: Piha Red & Piha Black?

The limited edition luxe lip set is amazingly and aptly being launched in November.

Created by new artistic director Aaron de May,  this deep, dark Goth-y gloss is oozing with shine, shimmer and sass. Lancome’s low pigment lip glaze is an alternative to heavy black lipstick, and can be layered over colors over or left slightly sheer. Supposedly it works as an eye glosser too but that may be a tad too emo for most.

A mere 500 of these so-15-minutes-from-now sets will be available in the United States: at Bloomingdale’s on 59th Street in NYC; www.lancome-usa.com and the five Lancome boutiques. Waste no time getting yourself on the waiting list : 212-705-2886.