Virgin Active Says Leave the Cleavage to the Girls. We Say Leave the Moobs in London.

We’ve had Carrot Mobs, Grand Central Freezes and now — Moob Men. Recently, a dedicated team of men with man boobs — aka moobs –mobbed London and nearby cities, with the mission of raising awareness of obesity and encouraging the British public to get in shape. Virgin Active’s viral campaign highlights part of the body that many feel embarrassed about, such as bingo wings, wobbly bellies and muffin tops . The buzzy slogan “Love your good bits, lose your bad bits”, aims to persuade people to start exercising and get the body fit ‘the old-fashioned way.’ That is, with sweat, not surgery.

Celebrities who have been ridiculed for their man boobs include Simon Cowell, Tony Blair, and ex Monkey Davy Jones.

If the campaign is as viral as other WOM winners, American men may suddenly start obsessing about their bingo wings and muffin tops. Lord only knows Wall Street needs to worry about something other than the stock market. NASDAQ? Housing Starts? Muffins Tops? No contest.

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In Honor of Labor Day: The Best City For Creative Workers

The first Labor Day holiday was celebrated on Tuesday, September 5, 1882, in New York City and was the brainchild of the Central Labor Union. Eventually the holiday was officially moved to occur on the first Monday in September, thereby giving workerbees throughout the U.S. an extra day to make Beer in the Butt Chicken.

Quelle irony then, that this year’s hottest city for Creatives to live and work is London. According to Wired magazine’s Global City of the Year article, one in every eight Londoners — more than 550,000 people — works either in a creative job or in a creative industry. Two out of three international ad agencies have their European headquarters in London, with other multinational companies opening design centers in the city.

London also seems to be calling loud and clear to the young, with an astounding 70% proportion of Londoners aged under 45.   Including, of course, ‘creative worker’ Amy Winehouse.

Wired quotes Christopher Bailey, design director of Burberry, the once-dowdy, now fashionable style darling. “Creativity thrives here. It has to do with the people, their attitude, vibrance and energy. You can work away in your little world and have your moment in the sun.  That’s very empowering.”