More RetroBranding: The MilkMan Returns to Manhattan

As my Facebook friends know, I’ve spent the past week writing Moo concepts. Not easy when one is lactose-intolerant, but hey, we stalwart copywriters carry on even in the face of potential hives.  So here I am, deep in cow cuds, when I discover this new product update from my favorite Springwise site: The Manhattan Milk Company is reviving old-fashioned dairy delivery, delivering organic milk to customers’ doors in glass milk bottles.

For a USD 5 delivery charge, Manhattanites can get a weekly delivery of fresh milk. The company’s driver loads up his truck on Wednesdays at 4 am and delivers to all of Manhattan, picking up empty bottles when he drops off the full ones. The milk is sourced from 51 Amish farms in Pennsylvania Dutch Country, about 160 miles southwest of New York City, and is also sold at the Batch store on 150B W. 10th Street.

This ‘everything old is new again’ trend follows the triumphant return of Schlitz Classic, which sold out in its native home of Milwaukee in a matter of days. It was quickly snatched up by both older guys who remember the beer from back in the day, and younger drinkers curious about the brouhaha. Apparently, you can remember the 60’s, even if you were there.

Guru’s Note: I drive one of the world’s primo examples of retro-branding:  the VW “New” Beetle convertible in gecko green with adorably pimped out green daisy wheels.

With this trend in mind, what’s next?  What would YOU like to bring back? Perhaps with a new green or tech twist?