What’s Tweetworthy in Your Town? Find Out What’s Happening from Happn.

I realized this weekend at #TWTRCON why Twitter is my favorite addiction:  it’s all new, all the time –a perpetual work-in-progress.  New tools and trends bubble up constantly. If you’re a new junkie like I am, Twitter is the uber-ultimate in shiny new toys. So of course you’re going to love this hot new trend-tracking site that tracks emerging trends in 52 different metro areas around the world.  Happn.in collects and aggregates popular phrases used on Twitter, showing you what people are twittering about in your city.  The five most popular phrases each hour are posted to the site — and then they’re tweeted three times a day to the happn.in Twitter account for each city. Right now, there are about 79,678 people following happn.in in 52 cities.

And here’s a special twist that the Monetizer in me loves:  Happn lets you sponsor tweets. It actually has a business model with a mini-revenue stream. Yowzaa!  I paid a Suze Ormand-pleasing $2 per sponsored tweet. So when tweeps read what’s hot in LA, SFBay, Seattle, London, Boston and New York over the next couple of days, they’ll also see <GURU OF NEW> with a link to my site.  If I popped $100 for a heavy-up campaign, it’s possible these sponsorships could actually generate some Guru brand awareness.  But in the meantime, it’s really a blast to watch as trends zip around the world — and practically droolworthy to see what’s hot in one city and decidedly not in another. 

Guru’s Note:  I begged Jay to add the Monterey Peninsula to its list of cool trend-setting cities. But unfortunately, not enough tweeps in our eco-paradise are tweeting. (At last count, there were probably 8 of us and that includes the new seahorse @MontereyAQ and Zen Otter @EmbassyMonterey.

But good news: Things may change soon with our upcoming Social Media Monterey Mini Camp. Stay tuned for details.