The Big Three That’s *Not* Asking for Money and Why They Should Go to Washington Instead.
All day long we’ve been hearing about two different sets of The Big Three.
There’s The Big Three from Detroit, now jetless and nibbling on humble pie as they carpool it to Washington armed with their freshly minted ’strategic’ plans so they can continue to troll for trillions.
Then there’s The Big Three from California, who in heated competition, each released new technology that’s projected to generate some hefty revenue.
An excerpt from today’s Seeking Alpha:
The three horse race between Facebook, Google, and MySpace to achieve dominance in the internet identity space doesn’t appear to be letting up any. It isn’t a mere coincidence that both Facebook and Google have announced their public launches on the same day; both are struggling to establish themselves as the de facto standard for both developers and end users. MySpace managed to beat out both Facebook and Google months ago when it publicly launched its service.
Which is why I wholeheartedly agree with the mavericky (and oddly charged) Mark Cuban who declared mere days after the Election that Obama had made his 1st big mistake.
Unfortunately, the economic advisory team that he has put together looks more like a semester’s worth of great guest speakers for an MBA class than an economic advisory team that can truly help him.
There are a lot of great minds on the list.
“Robert Rubin, Larry Summers, Laura Tyson, who served as Clinton’s top economic adviser; former Fed Vice Chairman Roger Ferguson; Time Warner Inc. Chairman Richard Parsons; former Securities and Exchange Commission chairman William Donaldson and Xerox Corp. Chief Executive Officer Anne Mulcahy.
Google Inc. CEO Eric Schmidt, Michigan Governor Jennifer Granholm and Roel Campos, an ex-SEC commissioner, and Warren Buffett are also on the advisory board.”
Notice anything missing ?
Not a single entrepreneur. Yes Warren Buffett started a business, but he will be the first to tell you that he “doesn’t do start ups”. Which means there isn’t a single person advising PE Obama that we know of that knows that its like to start and run a business in this or any economic climate. That’s a huge problem.
So here we are in the midst of a (insert scary word), (insert scarier word) recession, with the media convincing us that we all should be cowed and question ‘the American way’, and yet these Big Three geeks are still scrapping in the schoolyard to beat each other to the punch. Silicon Valley and its neighbors to the South practice a quirky version of spiritual capitalism, worshipping gamesmanship and brainpower, and it’s this bootstrapping version of business that needs to be well represented in Washington as President Elect Obama assembles his economic team.
Certainly, the man who used social media to the max in his winning campaign has to include brainiacs beyond academics, politicians and big business, yes?
Guru’s Note: Thankfully, Eric Schmidt of Google is on board, although has reportedly turned down the first-ever office of CTO.
Introducing The Newest Member of the Social Networking Hall of Shame.
I’m actually grateful to this guy Matt. His utterly shameless promotion via press release, social networks, and probably skywriting over Atlanta raises an issue that quite frankly, needs to be discussed:
Is there any correlation between the number of friends or followers on various social networking sites and strategic business savvy? If you have 500 friends, are you better able to counsel your clients? Does maxing out Facebook or Twitter automatically make you better at PR, better at marketing, better at anything?
Is it possible, even using the awesome tools now available to us, to create actual relationships of any kind with a social network of 5000? Can you have real conversations? Can you genuinely contribute? Or is it merely a matter of using your Uzi-style technology to power-shoot links?
And most of all, most importantly to anyone considering creating corporate, non-profit, or any kind of business strategy, are you listening? Are you paying attention to the fiercely fascinating fray of humanity out there? At the heart of Web 2.5 is two-way dialogue. If your focus lies solely in generating hardcore numbers, is power-listening even possible?
Matt’s not the only one out there, not the only pretender-to-the-business-throne promoting, pushing and claiming that Vegas-izing the numbers is a true business or sales builder. No, this new uber-social world is jam-packed with people who might consider getting a real job and learning some actual skills beyond self-promotion.
In the meantime, this press release is worth reading, if only for a little levity in the midst of the screamworthy news on CNN and CNBC.
The Powerful Promoter Promotes Himself Straight to the Top of Twitter - Matt Bacak Achieves Another Social Networking Milestone
Suwanee, GA (PRWEB) December 2, 2008 — What’s better than soaring to the top of a popular social networking site? How about skyrocketing to the summit of two of them? That’s the envious position The Powerful Promoter, Matt Bacak, found himself in last month when he entered the Twitter elite. Proving just how powerful his Internet marketing promotional strategies are, Bacak not only became a top three Atlanta Twitterer, but he currently outranks 99.9% of all members of the site. Internet marketers who would like to follow The Powerful Promoter’s tweets and improve their own promotional efforts can do so online at http://twitter.com/mattbacak.
Matt Bacak
According to Nielson Online, Twitter is the fastest growing social networking site, achieving a 343% growth rate between September 2007 and September 2008. Facebook came in at the number six spot, growing 116% over the same time period. For obvious reasons, landing in the top tier of either of these social media giants could boost an Internet marketer’s career, but accomplishing it in both is an almost guaranteed catapult into the stratosphere. Well, that’s exactly what Matt Bacak has just done.
Earlier this year, Bacak hit the 5,000 friends’ mark on Facebook to land in the top 500 members. Now he’s entered the Twitter elite, where, as of press time, he sat firmly in the number three slot among all Atlanta, Ga., Twitterers. That position places him handily ahead of the hometown big business competition: Home Depot. Consistently ranking in his region’s top ten, Bacak also ranks 468 out of 506,626 Twitterers worldwide.
Wikipedia describes Twitter as a “social networking and micro-blogging service that allows users to send and read other users’ updates (a.k.a. “tweets”), which are text-based posts of up to 140 characters in length. The service touts itself as a way to communicate and stay connected with others through the exchange of quick, frequent answers to one simple question: What are you doing? By one measure, Twitter had well over five million visitors in September 2008. That figure represents a fivefold increase in just one month and equates to three out of every 1,000 Internet users.
“Anyone can call their promotional abilities ‘powerful’ but I actually prove that mine are,” says Matt Bacak of his most recent accomplishment. “I consistently rank in the top 500 Twitterers on the Net. If you were an Internet marketer who wanted to improve your promotional game, who would you trust? Someone who is all talk and no action, or someone who actually walks the talk?”
For more information on Bacak’s ascent to the Twitter top, contact Stephanie Bunn at (770) 271-1536. To learn more about the promotional strategies Bacak leveraged to get there, visit him online at http://www.powerfulpromoter.com.
Many thanks to @MaryHodder, who tweeted this story and link.
Tis Almost The Season for Merry Social Networking. Five Ways To Head Off The Business Bah Humbugs.
Despite the Scrooges already shoveling coal for our stockings, we Americans are a resilient sort. Let the corporations cut back on their festivities. Let the bubbly turn to brew, the shrimp turn to sausage, the Black Ties turn to black T’s. Our parties must go on.
But for those looking to these merry months as a never-ending source of business opportunities and shrewd social networking, beware of mixing Mistletoe martinis with clients new and old. Can you spot the red flags amidst the green? Here are five ways to head off the Holiday Bah Humbugs:
1. Give it a rest. (At least sometimes)
That potential client you’ve been dying to meet is standing at the buffet table, eying the sushi. Another prospect is happily greeting a group of friends. And another is headed toward the rest room. You’re thinking: “Now’s my chance!” In these recessionary times, it’s difficult not to leap into full court press when faced with a room full of possibility and prodigious amounts of alcohol. But sometimes it’s best to hang back and observe. Did that client just arrive and he’s starving after skipping lunch? How will he feel if you barge over with your business card? Maybe the other client hasn’t seen her buddies in months. Will she want to be interrupted by someone whose sole mission is pushing her own business? And the rest room. Well, duh.
2. Shameless Promotion and Sacred Do Not Mix.
Never forget that sprinkled among the party-hearty revelers are those who regard Christmas, Hanukah, Kwanzaa or Winter Solstice as sacred. These faithful souls are not likely to take kindly to non-stop business chatter or cards offered along with holiday greetings. This is true for mailings, emailing’s, gifts or festivities. Don’t think you can easily spot those most apt to be offended. Why not be sensitive to one and all?
3. Give The Gift of Friendship (Not Friend Requestship).
We love our virtual friends and the exploding world of social networking. But just as one of the Presidential candidates drove us batty with endless insincere “My friends”, now is the time to be a real friend. People are losing their jobs, contracts, houses, health insurance and self-esteem. Let our gifts this year be kind and loving gestures — not tweets and pings.
4. Honor the Culture Mash.
I continue to be annoyed at the namby-pampy word ‘holiday’ that’s such a cowardly attempt at being politically correct. If it’s a Christmas Party, call it that. If it’s a Kwanzaa celebration, call it that. My favorite comes from those trend-setting folks at the OC: ChrismukKuh. Let’s have (as our new President calls himself) a Mutt-Mas, a party that mashes all our cultures into one wild multi-cultural shebang.
5. Schedule Some Silent Nights.
Rather than schedule frenzied Fa-La-Las, how about planning some quiet times and if clients are involved, declare a No Business Zone. Carving out some time to just ‘be’ keeps us sane — and may actually be a better business plan in the long run. No one wants to listen to or keep up a non-stop tap dance. There is peace in the quiet. Or plan the celebration around music and simply shut the heck up.
I’d love to hear your ideas.
Surprise! Which Hot New Game Zoomed Up the Facebook Chart This Month?
If you’re in the Travel Industry and considering launching a Social Media app, read on. The Travel Channel’s Kidnap blazed onto Facebook’s gaming charts with over 2 million monthly active users only a few months after launch. New users are growing at an astonishingly viral 50,000 a day, many in that industry sweet spot: the travel-hungry late twenties. Travel Channel and Rapp Collins worked with social marketing app wizards Context Optional to build a social game where users kidnap their friends to far off places. In order to escape, the hostage must answer a question –and (natch) the answer can only be found on the Travel Channel. This clever segue leads to an impressive conversion rate: 50,000-80,000 players get turfed over to TC’s rich content. Jeff Feldman, Director of Business Development at Context Optional, tells me that while “there was some marketing spend initially, primarily on Facebook, the growth is almost entirely viral.”
San Francisco based Context has been on a roll lately, launching applications for major brands including: Kraft One Minute Mogul; Absolut Top Bartender; Miller Today I’m Toasting; and Microsoft Got Pies (for IE8).
For more Facebook gaming news, check out InsideSocialGames. A teaser: Friends For Sale takes a big drop while Facebook platform leader Lil Green Patch extended its lead by nearly half a million monthly active users to 6.5 million total.
Want to Make More Money? Female Job Seekers Do Better With Social Networking.
All those pings, posts, tweets and posts are beginning to pay off — but only for females.
A recent study by (my alma mater!) the University of Oregon found that women who landed a job via a relationship with a friend or relative earned about $10,000 (Canadian dollars) more than those who found a job with no prior connection to their employer.
Men, on the other hand, can tweet their hearts out with no apparent benefit.
More from Working.com.
The 5 Bogus Reasons You Haven’t Built Your Blog.
Thanks to an inspiring NAWBO meeting last evening, I’m republishing this:
You know you need to get your business up and blogging. You know the buzzy b-word is one of the most important tools in your brand building toolkit, the one that can quickly turbocharge your online presence. You probably even know that 175,000 new blogs are being built everyday. So somebody’s getting around to it. Why not you?
Here are just a smattering of the excuses I’m used to hearing from clients:
But I’m not a writer.
Not only is it not necessary to be a star writer, I sometimes think it’s actually a disadvantage. Too often we professionals wordsmith a phrase or header to death, substitute pretty prose for pithy bulletins and slave over posts so long they’re no longer timely. That doesn’t mean you should publish sloppy posts, skip spell-check or let your syntax be eligible for the next edition of the Grammar Nazi. But increasingly, we live in a world of pings, posts and texts; paragraph after paragraph of literary genius does not a blog make. Short but sweet rules. Lists rock.
But I’m not a geek.
Today, thanks to the wonders of Web 2.0 technology, everybody qualifies to celebrate National Pi Day and to build and maintain a thriving blog. Blogging sites like wordpress, typepad, livejournal and blogger offer simple templates that let you create a basic site in mere minutes. You can easily upload your business’ brand identity materials like logos, etc. Most of the blogging sites feature easy plug-ins that let you add everything from Contact Me forms to Tag Clouds with a mere drag-and-drop.
But I don’t have time.
You don’t have time if you consider your blog to be a series of articles or essays. But instead, if you understand that the origin of blogging came from the phrase web-log — and that these early blogs were simply a series of links with personal comments — then you can visualize your blogs as newsy updates or quick posts with a point-of-view. Even better, most blog sites let you update your blog from your mobile phone. Check out author and marketing genius Seth Godin’s blog, which perpetually ranks at the top of most lists. His posts are often just a couple of brief paragraphs, with lots of easy-on-the-eye white space.
But I don’t know a thing about all that Search Engine stuff.
In addition to dramatically boosting sales of Excedrin Migraine tablets, the term “search engine optimization” or SEO, describes the process of increasing both the quality and quantity of traffic to your website or blog. SEO is actually a variety of techniques that make your content easier to find for search engines like Google and distant runners-up Yahoo, MSN Search and Ask.com. And while, yes, SEO is a science of sorts, the truth is that all the fancy keyword bots and optimization programs typically aren’t any more effective than these three simple things:
- Post often, post regularly
- Post quality content about your business, using descriptive titles on your post and SEO keywords early on in your post
- Do the basics, like listing your site in Yahoo!, Google, DMOZ, and claiming it in Technorati.com.
Guru’s Note: I always tell clients that it takes a good 60 days to get your blog ready for the search engines. You’re going to want to make sure that everything from your domain name to your blog’s graphic look and feel to ‘populating’ each category with keyword-rich posts is up and running smoothly. Then and only then, do you tackle additional SEO, beyond what you’ve already built into your blog. (Check back for: The Top 8 Mistakes Newbie Bloggers Make’)
But will it really help my business?
There’s a good reason some people think BLOG really stands for: Better Listings On Google. There’s nothing like fresh, frequently updated, high quality content to improve your business blog’s ranking with the search engines, especially with Google, which now has almost 70% of the U.S. search market share. Blogs are inherently more search-engine friendly than even the most robust websites. Websites seldom get updated, but remain as fixed ‘corporate brochures’ while most bloggers post new content frequently. (Especially if they hire The Guru to do the Blog Refresh!)
But there’s another benefit to blogging, beyond the inevitable desire to generate traffic. Your blog is a primo opportunity to express — and extend — your brand’s personality. Your blog is the place to be authentic, to be human, to hone the many facets of your brand. This where you can magnetize a new audience, maybe that secondary psychographic you’ve wanted to reach. This is where you can experiment. Want to leverage the equity in that popular product of yours? Play market researcher and ask your readers what they think. Blogs — and their close relatives on Facebook, Ning, Linkedin and MySpace, are powerful tools for testing ideas, content, and new marketing campaigns. And cost-effective, too.
Okay, folks. Any excuses left? Get blogging!
Kid-Friendly Web Browser KidZui Launches Social Networking Features.
From what I can tell so far, Kidzui is doing everything right. What may be ‘wrong’ at least in the eyes of a gaggle of commenters on TechCrunch is the concept.
As we used to say in the ad biz “bad concept, great execution.”
KidZui is a kid-friendly web browser that recently introduced a suite of social networking features designed for kids aged 3-12.
Yup, that’s right. Ages 3-12. Add Kidzui to the growing list of kid-centric social networking sites: TotSpot, L’ilgrams, Kidmondo, Odadeo, most of which are designed for Mom and Dad’s fervent desires for tweeting, posting and friend requesting about their kids.
According to TechCrunch, KidZui launched last March as a subscription service but switched over to a freemium model just a few months later. So far, 1.5 million objects (videos, pages, photos, etc) have been whitelisted and “hundreds of thousands” of kids and parents have started to use the service. KidZui’s conversion rate for website visitors has doubled since switching over to a freemium model in June. And the average user watches 80 videos per week - a much greater number than an average of 21 photos, which suggests that KidZui is starting youth off early for YouTube as well.
Guru’s Take: Aside from the obvious safety concerns over an online area aimed at kidlets, and which Kidzui seems to be managing well, much of the controversy centers on the same-old issue: how young is too young for kids to be online? Given the state of obesity in our country, shouldn’t these pinging and posting 4 year olds be outside playing Capture the Flag and sweating off their Hot Pockets? And what about socialization? Shouldn’t the rough n tumble be face to face, rather than virtual? Does electronic socialization have the same play value? And what about Mom and Dad simply parking their 6 year old in front of the (unsupervised) computer to meet up with his e-friends? I’d love to hear what you think. (And are those 80 videos per week all talking cats?)
Superhero Yourself? Kodak Launches A New Viral Marketing Promotion: “Make Me Super”.
I’m an old softie when it comes to Kodak, as some of my favorite people in the world live in Rochester, New York, home of the company’s longtime corporate headquarters. Many of these favorites at one time actually worked at Kodak — until the one-time photo pioneer missed the turn-off to the digital age. Since the inception of the Hail Mary turnaround strategy in 2004, the world’s biggest film manufacturer has slashed some 27,000 jobs and cut major product lines in an aggressive attempt to play catch up. One of these attempts is last week’s launch of an online marketing promotion. Kodak is jumping on the viral bandwagon most recently driven by smash viral success, Office Max’s Elf Yourself.
OfficeMax let people turn themselves into elves. But online photo service, the 70-million member strong Kodak Gallery, thinks people might prefer superheroes to elves. The end result is “Make Me Super,” at Makemesuper.com. Consumers are invited to upload their own pictures to a video showing them wearing superhero Spandex and capes, ostensibly transforming themselves into superheroes and Kodak into a massively viral winner. (See the Guru above as a Farrah-hair’d SuperGirl)
Wisely, Kodak enlisted EVB, the San Francisco based wizco behind a growing list of marketing hits like Office Max, Levi’s ‘Unbutton Your Beasts’ and Intuit’s JingleMaker.
Smartly targeting its user base of fervent gift-purchasing females, Kodak created a strong retail component, allowing the Superhero photos to be added to mousepads, shirts, mugs and other personalized giftware.
Kodak is also pursuing their consumer audience in an unusual-for-Kodak way: instead of the traditional media plan, the company is turning to the Blog-Hive of buzzy influential bloggers, along with viral video focused sites and even online superhero hangouts. The marketing team is hoping this strategy will attract a younger and more digitally savvy consumer.
Guru’s Take: By now readers of this blog know I am something of a curmudgeon. I criticized another recent viral marketing promotion ‘Yearbook Yourself’ for oddly not explaining the link between playing with its groovy make-over technology and being forced to register at an online shopping center. I criticized a Seventh Generation ‘Virtual Tree Maker’ for skipping the opportunity to make its viralizer more substantive. Now I am putting on my Critic’s hat for Kodak and wondering about such basics as why I can’t name myself . . . I am forced to be either Super Girl/Boy/Cat/Dog/Momma/Grandmother etc. I wanted to be Super Guru! Why can’t I choose their Super Girl video but add my own name? Personalization is paramount. In truth, I am rather underwhelmed by Make Me Super. I honestly wish it had grabbed me by the cape and convinced me to send my spandex self off to my network of link-loving pals.
I also wish Kodak/EVB had created cross-promotions with the places target women 25-44 frequently visit: Facebook, Ning, etsy, MySpace and all those gazillions of Mom blogs. Why not make a deal with BlogHer? With the DVD release of uber-superhero Iron Man, which pretty much coincides with the Superhero release. Maybe all these efforts are still to come?
In fact, I wonder about Kodak Gallery, which is already skewing older, now that so many of the popular sites are either social networking sites or have social networking features — the stickiest of which are the hugely trafficked photo-sharing areas.
And while I know it’s not really fair to compare viral veteran Elf Yourself to the newbie Superhero, here’s how the Elf did last year:
The Elfin’ Impact from 11/20/07 to 1/2/08 :- Over 193 million site visits
- Over 123 million elves were created
- 60 elves were created per second
- Users spent a combined average of 2,600 years on the site
- Ranked #51 most visited website on the web (HitWise Intelligence)
- Ranked #1 on “Movers & Shakers” (Alexa Rankings)
- Ranked as top 1,000 website in 50 countries (Alexa Rankings)
Source: Elf Yourself 2007 “>Metrics Marketing blog.
And finally, Elizabeth McDowell, Publicist for EVB San Francisco, the co-creator of “Elf Yourself,” says “The success is in part due to three fundamental characteristics 1) Keep it Simple 2) Make it Personal and 3) Give People a Reason to Pass it on.”
Go check out Make Me Super and tell me if Kodak followed those three characteristics.
Girls Rock. Especially with Pink and Purple Zebra Guitars Made for Wii and PS2.
Calling all tweenage girls. Or anyone who just happens to love pink, purple zebra and hearts. Thanks to Radio Disney faves AJ and Aly plus video gaming pros PDP, it’s gonna be a Rockin’ October. That’s when fashionista-femmes who love Guitar Hero and Rock Band can take their perky pick of two girly game controllers created for the Wii and Playstation2. No more yucky boy-bandish designs to ruin your stylin Guitar Hero session. With a babysitting-savings price of $69.99, fans can choose either the hot red skull and crossbones design or the Girl Power Pink guitar with purple zebra print.
Guru’s Note: To see why this is such a genius marketing move, check out the new study on Teens, Video Games and Civics from the Pew Internet Center, which puts the percentage of American teens who game at close to 100% –in deep defiance of the assumption that gaming is solely a boys club. Thanks to the proliferation of virtual worlds, games/widgets on social media like Facebook and MySpace and soon, these new uber-femme-targeted accessories, something like half of all teens are playing games on any given day. Pew’s stereotype-shattering research is the first national survey of its kind and is definitely a must-read for anyone working in this category. (Moi!) It’s obviously a study Radio Disney, EA, Nintendo and PDP have already devoured.
Marketers To Ad Agencies: “You Still Don’t Get it.”
I’m an ad agency veteran. My fellow Mad Men fanatics call me Peggy. Once upon a time, Madison Avenue was the place to be; the pulse of all possibility.
Then came the digital age. Luckily, I discovered the ‘Internets’ early on. I made a speedy exit from advertising, where the Petes and the Ducks were asking their ‘girls’ to print out their emails and insisting that Mrs. P&G could never figure out AOL. As my Supra modem squawked, my world was instantly slashed into the ones that ‘get it’ and the ones that don’t.
Ad agencies still don’t get it.
Sapient recently sponsored a national online survey to gain insights into what marketers want from their advertising and marketing agencies in the next 12 months. The survey polled a pivotal group –more than 200 chief marketing officers (CMOs) and senior marketing professionals.
Sapient has put the key takeways from the survey into a Top 10 Wish List for Agencies of the Future.
It’s all about technology, baby.
Virtually every item on the Top 10 Wish List centered on the digital space, from Web 2.0 and social media savvy to interactive advertising to virtual communities to even the availability of a Chief Digital Officer.
The List of Digital Shame:
More than a third of marketers surveyed say they’re not confident in their current agency’s grasp of online digital marketing and interactive advertising.
- 79% of respondents rated “interactive/digital” functions as ‘important/very important.
- 45% of the respondents have switched agencies (or plan to switch in the next 12 months) for one with greater digital knowledge or have hired an additional digital specialist to handle their interactive campaigns.
- 90% of respondents agree that it is becoming increasingly important that their agency uses ‘pull interactions’ such as social media and online communities rather than traditional ‘push’ campaigns.
- 94% of respondents expressed interest in leveraging virtual communities (public and private) to understand more about their target audience.
- 92% of respondents said it was ‘somewhat’ or ‘very’ important that agency employees use the (social media) technologies that they are recommending.
- 49% of marketers surveyed said that agencies with chief digital officers are more appealing than those without.
- 63% of marketers surveyed said that an agency’s Web 2.0 and social media capabilities are ‘important/very important’ when it comes to agency selection.
- 79% of respondents rated “interactive/digital” functions as ‘important/very important.
Guru’s Take: Ad and marketing agencies have got to quit insisting that being digital is about age. Yes, the whippersnappers have grown up with it. My daughter has been online since she was 2, clutching blankie as she easily navigated ancient Macs and PCs. (Cross-platform since Pull-Ups, that’s my girl!) But that doesn’t mean abdicating social media marketing, new technology or anything interactive to the kiddies. When the first dotcom era bubbled up, those of us who could no longer squeeze into our high school cheerleader uniforms surfed our way through gallons of Visine and even more Starbucks to stay relevant. And guess what — we are. We bring solid marketing skills, new product expertise, and consumer-centric insight to a digital world that sorely needs these capabilities. I’d stack up my digital chops next to a Zuckerberg any day. Even a divine digital diva like this one.
I suspect that some of this digital malaise on the part of agencies is senior management that ::::sigh :::: still doesn’t get it. Maybe they’re still waiting to land the Pan Am account.
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