Your Latte’s Lukewarm? Lost Your Keys? Blame Drew’s Cancer!

June 3, 2009 by guruofnew  
Filed under New Stuff

blamedrewscancer#Blame Drew’s Cancer has been trending on Twitter all day.

I’m sooo blaming Drew’s Cancer for forcing me to ditch my Name Generation project so I could investigate. Here’s the scoop:

On May 20th, 2009, Drew Olanoff was diagnosed with cancer: Hodgkins Lymphoma.

Ever since that day, Drew has blamed everything on his cancer. Losing his keys, misplacing his wallet, Twitter being slow, the Phillies losing, etc.

Why? Because you have to beat up on Cancer to win… and you can help out. The site explains how:

Blame Drew’s Cancer for anything and everything you want. Tweet with the hashtag #BlameDrewsCancer and it’ll come here. We’ll keep a tally and hopefully when all is said and done and Drew beats Cancer, some nice company or companies will donate a dollar for every unique person who Blames Drew’s Cancer to the American Cancer Society and the Make a Wish Foundation.

Some of the things Drew’s Cancer is soo responsible for:

  • Today I gave myself a paper cut for the first time in forever. I suspect Drew’s cancer. #blamedrewscancer
  • I #BlameDrewsCancer for all bugs in my code
  • Went to see Terminator: Salvation and it sucked. I should blame McG but I’m going to #blamedrewscancer
  • I #BlameDrewsCancer for having to bear witness to Joe Jonas in a male leotard and heels while gyrating to Single Ladies
  • Do you ever just start throwing things in a pot to make your dinner? I #BlameDrewsCancer for not knowing what to…

If you want to read about Drew’s journey, click here for his honest and well-written blog. May we all handle our own diagnoses with Drew’s grace, guts and creativity.

Guru’s Note:  This works very much like the controversial Skittle Twitter campaign a few months ago. I blame Drew’s Cancer for the #Epic Fail some say that effort was. (I don’t agree — I hadn’t thought about Skittles in an eon and now they’re back on my radar.)