Yahoo’s Mash Gets Smashed.
August 29, 2008 by Guru
Filed under Technology

I got an email yesterday from Yahoo saying that it is closing Mash, its latest social media effort.
Mash was supposed to be an upgrade from Yahoo360, one of its previous social networking experiments, which I actually kind of liked. But then I am the typical early adopter who even took a stab at Yahoo’s Mixd, which also shut down. I have a vague memory of something called Mingle, too. Or maybe that was one of the names I generated for a social marketing project. At this stage in Y! world, they ought to consider skipping the M part of the alphabet.
Guru’s Note: In July, Yahoo e-mailed its Yahoo! Music Store customers telling them it will be closing for good. Another reason to avoid those M’s …




