iPhone Frenzy

So the thing is, I had been planning for months to get up and running with my spiffy, re-vamped, re-named Web 2.5-ish and dedicated to all things new and juicy, from the drool-worthy to the dreadful. After being embarrassingly labeled ‘the Guru of New’ by some random publication during my AOL Greenhouse phase circa 1995, I finally decided to embrace the concept, being as this moniker, though cutesy, happens to be accurate. From the get-go, I have been hopelessly hooked on anything and everything new — new products, programs, gadgets and gizmos and because of this, early on in my career, mentors of all kinds predicted my corporate downfall. Monster ad budgets were the way to go, they said. Stick with the tried-and-true cheese products, detergents and dual-action agitators … and forget those shiny new things with their non-existent television campaigns. But I couldn’t help myself. It was too late. The Next New Thing has always been my thing. And then came the iPhone. So even though this blog is not-ready-for-prime-time, the iPhone is. I will be in line tomorrow.