Winners and Sinners in the Green Name Grab
June 2, 2008 by Guru
Filed under Uncategorized, Women, eco & sustainability, fashion & beauty, marketing & advertising, media & publishing
Everybody’s out to grab a green name.
Last year, applications with the word ”green” more than doubled from 2006 to 2007, from 1,100 to 2,400; there were some 900 applications each filed with “clean” and “eco” (up from 800 for “clean” and around 450 for “eco”), and trademarks with “environment” or “enviro” went up from 325 to 450.
Other words that saw some of the largest jumps in applications were “earth” (increasing 60 percent from 550 to 900), “planet” (a 50 percent increase to more than 400) and “organic” (going from 450 to 700 applications, a 57 percent increase).
These tidbits come from Greenbiz.com, itself a big Winner this year, with a newly launched site redesign that finally does justice to Greener World Media’s pioneering place in the thriving environmental business landscape. Cleaner and uber-readable, the new look showcases the remarkably robust level of cutting edge content. Joel Makower, with 20+ years as a leading Green Guru, and Pete May, b2b publishing veteran, lead the charge.
Not such good news over at another (formerly) growing green pub. One of my favorite girly-green sites, Green Girl Guide, will be no more as of June 23rd:
We didn’t want to say goodbye, but a few months ago National Geographic sent us a cease-and-desist letter because of a perceived conflict between our site and NatGeo’s TheGreenGuide.com (Who knew?) and suddenly, what started out as a side-project for three green-minded women suddenly turned into a David and Goliath story of epic proportions. With no resources to fight the geological giant, we’ve decided to part ways.
Thankfully, we sense a new green winner-in-the-works, with the upcoming ecostiletto.com, founded by ex greengirlguider Rachel Lincoln Sarnoff, who wisely hired (my friend) Courtney Owens Zielinski to design the site.
Stay tuned for updates from Sustainable Brands 2008, held right here in eco-paradise Monterey.
Fortunately our Son, Jonathan Zielinski is married to Courtney Owens. Jonathan was raised in the Green, Green land of Carmel Valley, on Organic food and taught to be a gentle traveler on this Planet. At the age of 33, Jonathan had his first, small cavity and the Dentist was so amazed with the beautiful condition of his teeth he had all the other Dentists in the office view Jonathan’s mouth. We are now in our late 60′s living in Cabo San Lucas Mexico. Our health and the health of the Planet plays an important role in our retirement. We were so thrilled when Courtney was involved with GGG. Shame on National Geographic….We are all one and sharing information is more important then nit picking about the name.
Right on, Joan Z.
Hi, Sarah,
So, Green has arrived. And it’s a good thing and a bad thing. I got into organic gardening and recycling quite some ago and, in the balance, I think it’s better to be popular and subject to the vicissitudes of public opinion and capitalism than to be shouting in the darkness. Now, the job is to keep getting the information out so people can continue to make informed decisions.